出版直播中的对话时空与关系:基于对话理论的审视  

Time,Space and Relationship of Dialogue in Publishing Live Streaming:An Examination of Dialogue Theory

作　　者：黄河[1] 董骁[1] HUANG He;DONG Xiao(School of Journalism,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学新闻学院,北京100872

出　　处：《编辑之友》2022年第8期39-49,共11页Editorial Friend

基　　金：北京市委宣传部与中国人民大学共建项目马克思主义新闻观研究课题“直播平台运行规律及管理研究”(MXG202206)。

摘　　要：后疫情时代的出版直播,引领着出版业全新的运营模式。文章从对话理论出发,审视出版直播中时间、空间与关系三个维度,尝试理解主播与用户的对话场域。结果表明,直播预告和回放交叠于组织时间与个体时间之上,对话的新旧文本在流动的“现在”中往复勾连;媒介空间与认知空间体现出出版直播的空间性,多元话语重新定义自我与他者的关系,建构了异托邦式狂欢;商品效用是对话原则,话术是对话路径,物与集成物的空间决定对话关系的实践。他者话语、“受话人”和“超受话人”介入对话,直播不同阶段、媒介可见性与主播的话语层次等因素,影响着内在性话语的对话关系,以及自我与他者差异化的身份感知。上述发现为对话理论的探索提供了新的观念资源,指引了出版直播的实践进路。Publishing live streaming in the post COVID-19 era has led the publishing industry to a new operation mode.From the perspective of dialogue theory,this paper examines three dimensions of time,space and relationship in publishing live streaming to understand the dialogue field between anchor and user.The results show that the live preview and playback overlap on the organizational time and individual time.Old and new texts of the dialogue are linked back and forth in the flowing "now".Media space and cognitive space reflect the spatiality of publishing live streaming.Multiple discourses define the relationship between self and other,and construct heterotopian carnival.Commodity utility is the principle of dialogue;discourse is the path of dialogue,and the space between things and integrated things determines the practice of dialogue.The other discourse,"addressee" and "super addressee" are involved in the dialogue.Different stages of live,media visibility and the discourse level of the host affect the dialogic relationship of internal discourse as well as the differentiated identity perception between self and other.These findings provide new conceptual resources for the exploration of dialogue theory and guide the practical approach of publishing live streaming.

关 键 词：出版直播 对话理论 巴赫金 时空 

分 类 号：G235[文化科学]