浅析服饰品牌特装展位的具体设计--以VERO MODA为例  

Analysis on the Specific Design of the Special Dress Booth of Clothing Brands Takes VERO MODA as an Example

作　　者：魏琳 WEI Lin(Taiyuan University Of Technology,Taiyuan 030024,China;Shanxi College of Technology,Shuozhou 036000,China)

机构地区：[1]太原理工大学现代科技学院,山西太原030024 [2]山西工学院,山西朔州036000

出　　处：《西部皮革》2022年第14期119-121,共3页West Leather

摘　　要：展览会是国家展示先进文化和工业成果的窗口,也是中西文化融汇的窗口,是展览文明与企业文明的交汇点。以VERO MODA特装展位的设计思路为中心进行阐述,以宣传品牌文化和加深品牌印象为依据,使VERO MODA的服饰品牌个性深入人心。The exhibition is the window for the country to display advanced culture and industrial achievements,but also the window for the integration of Chinese and Western culture,and is the intersection of exhibition civilization and enterprise civilization.The article takes the design idea of VERO MODA special decoration booth as the center,based on the promotion of brand culture and the deepening of the brand impression,so that VERO MODA clothing brand personality is deeply rooted in the hearts of the people.

关 键 词：服饰 品牌形象 品牌个性 时尚 经典 

分 类 号：TS942.8[轻工技术与工程—服装设计与工程]