基于系统动力学的新零售企业竞争情报分析研究  

Analysis and Research on Competitive Intelligence of New Retail Enterprises Based on System Dynamics

作　　者：张浩川 王克平[1] 孙华伟 范颜铄 车尧[2] ZHANG Hao-chuan;WANG Ke-ping;SUN Hua-wei;FAN Yan-shuo;CHE Yao(Institute of Information Management,Shandong University of Technology,Zibo 255049,China;Institute of Science and Technology Information of China,Beijing 100038,China)

机构地区：[1]山东理工大学信息管理研究院,山东淄博255049 [2]中国科技信息研究所,北京100038

出　　处：《情报科学》2022年第7期69-77,共9页Information Science

基　　金：国家社会科学基金项目“基于‘互联网+’思维的新创企业风险识别与竞争情报预警研究”(20BTQ052)。

摘　　要：【目的/意义】探究新零售企业现状及特点对企业开展竞争情报工作的影响,创新新零售企业竞争情报分析方法。【方法/过程】本文以新零售企业为例,利用系统动力学方法和Vensim PLE软件进行建模仿真。【结果/结论】仿真模型的运行成功地模拟了新零售企业竞争情报工作分析的过程,为之后新零售企业制定战略规划提供帮助。【创新/局限】在研究新零售企业的基础上,首次利用系统动力学方法对其竞争情报环境进行模拟、仿真;因模型的赋值主观性较强,后续研究将会选取具有代表性的新零售企业进行实例研究。【Purpose/significance】In order to explore the influence of the current situation and characteristics of new retail enterprises on the competitive intelligence work of enterprises,this paper innovates the competitive intelligence analysis method of new retail enterprises.【Method/process】In this paper,taking a new retail enterprise as an example,modeling and simulation are carried out using system dynamics method and Vensim PLE software.【Result/conclusion】The simulation model successfully simulates the process of competitive intelligence work analysis of new retail enterprises,and provides help for new retail enterprises to make strategic planning.【Innovation/limitation】Based on the study of new retail enterprises,the competitive intelligence environment of new retail enterprises is simulated and simulated by system dynamics method for the first time.Due to the subjectivity of the model assignment,the follow-up research will select representative new retail enterprises for case study.

关 键 词：系统动力学 新零售企业 竞争情报系统 系统边界 战略规划 

分 类 号：G250.2[文化科学—图书馆学]