社交媒体在非遗档案信息传播中的应用调查——以省级档案馆为例  

Investigation on the Application of Social Media in the Information Dissemination of Intangible Cultural Heritage Archives——Take the provincial archives as the example

作　　者：叶青 戴旸[1] YE Qing;DAI Yang(School of Management,Anhui University Hefei 230601)

机构地区：[1]安徽大学管理学院,合肥230601

出　　处：《山西档案》2022年第2期171-180,共10页Shanxi Archives

基　　金：安徽省高校优秀青年人才支持计划重点项目“文化与科技融合视域下的非物质文化遗产档案传播机制及其实践(gxyqZD2017006)”阶段性研究成果。

摘　　要：档案馆作为档案管理的专门机构,承担着为非物质文化遗产(以下简称“非遗”)建档和传播非遗档案信息的重要任务。随着互联网技术的迅速发展,社交媒体逐渐成为公众获取信息的重要渠道,档案馆也纷纷创建社交媒体账号传播档案信息,以满足新时期公众快速、便捷获取信息的需求。文章以我国31个省级档案馆应用社交媒体传播的非遗档案信息为调查内容,从传播频次、传播内容、传播效果、信息来源四个方面深入分析了省级档案馆应用社交媒体传播非遗档案信息的总体状况,指出存在的问题并分析原因,提出针对性的优化策略,以期为我国档案馆应用社交媒体传播非遗档案信息提供合理化建议。As a specialized institution of archives management,archives undertake the important task of archiving for intangible cultural heritage and disseminating the information of intangible cultural heritage archives.With the rapid development of Internet technology,social media has gradually become an important channel for the public to acquire information,and archives have also created social media accounts to disseminate archival information,so as to meet the needs of the public for quick and convenient access to information in the new era.Taking the information of intangible cultural heritage archives spread by social media in 31 provincial archives in China as the investigation content,this article deeply analyzes the general situation of intangible cultural heritage archives information spread by social media in provincial archives from four aspects:dissemination frequency,dissemination content,dissemination effect and information source,points out the existing problems,analyzes the reasons,and puts forward targeted optimization strategies,with a view to providing reasonable suggestions for Chinese archives to spread the information of intangible cultural heritage archives by social media.

关 键 词：非遗档案信息传播 省级档案馆 社交媒体 

分 类 号：G275.9[文化科学—档案学]