数字经济助力体育服务业高质量发展作用机理、现实困境和推进路径  

Mechanism of Digital Economy Boosting the High-Quality Development of Sports Service Industry, Realistic Dilemma and Advancing Path

作　　者：邓梦楠 李书娟[1] DENG Mengnan;LI Shujuan(School of Economics and Management,Wuhan Sports University,Wuhan Hubei,430079)

机构地区：[1]武汉体育学院经济与管理学院,湖北武汉430079

出　　处：《湖北体育科技》2022年第7期570-573,628,共5页Hubei Sports Science

基　　金：湖北省教育厅科学研究计划指导性项目(B2019199);武汉体育学院青年教师科研基金项目(2021S06)。

摘　　要：采用文献资料法和逻辑分析法,研究数字经济助力体育服务业高质量发展作用机理、分析现实困境、提出推进路径。在数字技术不断发展和数据生产要素加速驱动过程中,数字经济为体育服务高质量发展呈现出新的作用机理:优化体育产业结构、加快体育服务产业数字化转型升级,提升体育服务效率和深化金融数字化与体育产业融合发展。基于我国存在体育专业技术人才短缺,科技商业化运行机制创新不足,新技术数字鸿沟依存,数字技术发展超前、组织文化发展滞后、体育服务产业相关政策法规不完善等问题,提出数字经济推进体育服务业高质量发展路径、拉动数字化与体育产业融合发展新动能的推进路径。Using literature and logical analysis method, this paper studies the mechanism of the digital economy assisting the highquality development of the sports service industry, analyzes the practical difficulties, and proposes a promotion path. In the process of the continuous development of digital technology and the acceleration of data production factors, the digital economy presents a new mechanism for the high-quality development of sports services, optimizing the structure of sports industry, accelerating the digital transformation and upgrading of the sports service industry, improving the efficiency of sports service and deepening the integrated development of financial digitalization and sports industry. Based on the shortage of sports professional and technical personnel in China,the lack of innovation in the operation mechanism of science and technology commercialization, the digital divide of new technologies is interdependent, the advanced development of digital technology, the lagging development of organizational culture, and the imperfection of relevant policies and regulations in the sports service industry. It proposes a path for the digital economy to promote the highquality development of the sports service industry and to promote the path of new momentum for the integration and development of digitalization and sports industry.

关 键 词：数字经济 体育服务业 高质量发展 作用机理 

分 类 号：G812[文化科学—体育学]