黄河流域体育产业融合发展战略研究  

Research on Integrated Development Strategy of Sports Industry in the Yellow River Basin

作　　者：赵良瑜 高岩[1] ZHAO Liangyu;GAO Yan(School of Physical Education,Shandong University,Jinan Shandong,250061)

机构地区：[1]山东大学体育学院,山东济南250061

出　　处：《湖北体育科技》2022年第7期589-595,共7页Hubei Sports Science

基　　金：国家社会科学基金项目(21BTY054)。

摘　　要：体育产业融合发展是黄河流域体育产业高质量发展的重要引擎。采用文献分析、专家访谈等方法,利用SWOT-CLPV模型对黄河流域体育产业融合发展的优势、劣势、机遇和威胁进行梳理与分析,深入剖析产生的抑制性、杠杆性、脆弱性和问题性等,并提出融合发展战略。黄河流域体育产业融合发展拥有文化、区位、特色、群众等优势资源,但在专业人才、市场份额、基础设施、竞争力等方面还存在不足。在面向高质量发展的提质扩容,面对融合发展的机遇威胁,黄河流域体育产业融合发展应完善产业保障体系、构筑产业现代化体系、提高产业市场化程度、发挥产业协同作用,助力黄河流域体育产业全方位、现代化、高质量发展。The integrated development of sports industry is an important engine for the high-quality development of sports industry in the Yellow River Basin. With the methods of literature analysis, expert interviews and so on, the SWOT-CLPV model is used to sort out and analyze the strengths, weaknesses, opportunities and threats of sports industry integration and development in the Yellow River Basin, and the control, leverage, vulnerability and problems are deeply analyzed. Based on this, the integrated development strategies are put forward. According to the research, the integrated development of sports industry in the Yellow River Basin has advantageous resources such as culture, location, characteristics and masses, but there are still some shortcomings in professional talents, market share, infrastructure and competitiveness. Facing the quality improvement and capacity expansion of high-quality development and the opportunities and threats of integrated development, the integrated development of sports industry in the Yellow River Basin should improve the industrial security system, build an industrial modernization system, improve the degree of industrial marketization, and give play to industrial synergy, so as to really help the sports industry in the Yellow River Basin to develop in an all-round, modern and high-quality development.

关 键 词：黄河流域 SWOT-CLPV模型 体育产业 融合发展 

分 类 号：G812[文化科学—体育学]