连锁经营企业基于地理信息系统的城市选址评估模型设计与应用  

Design and Application of urban Location Evaluation model based on Geographic Information System for chain Business Enterprises

作　　者：王亚娟[1] 李依璘[1] WANG Ya-juan;LI Yi-lin(Sichuan Industrial and Commercial Vocational and Technical College,Dujiangyan 611830,Sichuan,China)

机构地区：[1]四川工商职业技术学院,四川都江堰611830

出　　处：《江苏商论》2022年第8期12-15,共4页Jiangsu Commercial Forum

基　　金：2013年四川省教育厅人文社科课题重点项目“基于GIS技术的零售商圈分析与门店选址”(编号:13SA0216,主持人:李依璘);2012年四川工商职业技术学院课题“基于GIS技术的零售商圈分析与门店选址”(编号:12SA10,主持人:李依璘)。

摘　　要：连锁经营是占据销售终端、实现有效规模扩张的主要商业模式。连锁企业要实现规模效益,取得竞争地位,不断地进行网点扩张已成为连锁企业发展的必然要求。要实现规模的有效扩张,尤其是跨区域扩张选址时,首要的工作就是选择出最佳的城市。因此,设计出科学、合理的城市选址评估模型尤为重要。基于门店选址GIS技术(地理信息系统),综合考虑投资成本、消费需求、同行竞争等关键因素,构建城市选址评估的指标体系,在运用聚类分析法对城市群和城市进行分类的基础上,构建城市选址评估AHP模型,对BGY公司进行实证分析,得出最佳扩张城市的扩张顺序的决策建议,研究结论对于连锁扩张的区域或城市选择及进入的先后顺序具有重要指导意义。Chain operation is the main business model to occupy the sales terminal and achieve effective scale expansion.For chain enterprises to realize scale benefit and gain competitive position,it has become an inevitable requirement for chain enterprises to continuously expand their outlets.To achieve effective scale expansion,especially when selecting locations for cross-regional expansion,the first task is to select the best city.Therefore,it is particularly important to design a scientific and reasonable evaluation model for urban site selection.Based on store location GIS technology(geographic information system),and comprehensively considering key factors such as investment cost,consumer demand,and peer competition,an index system for city location evaluation is constructed.On the basis of the above,build an AHP model for city location evaluation,conduct an empirical analysis on BGY company,and draw decision-making suggestions for the optimal expansion sequence of cities.

关 键 词：GIS技术 城市选址 聚类分析法 层次分析法 

分 类 号：F71[经济管理—产业经济]