民族村寨旅游价值评估及其影响因素研究——基于黔东南苗族侗族村寨典型案例分析  

Research on Tourism Value Assessment and Influencing Factors of Ethnic Villages——Based on typical cases study of the Miao and Dong villages in Qiandongnan

作　　者：张春艳 李军 罗永常 

机构地区：[1]凯里学院旅游学院

出　　处：《价格理论与实践》2022年第3期98-101,204,共5页Price:Theory & Practice

基　　金：中国博士后科学基金“共同富裕视角下西南民族旅游村寨相对贫困治理研究”(编号:2021M693548);凯里学院做特市州高校专项计划“贵州传统村落文化旅游资源开发补偿效果评价与优化策略研究”(编号:院办发[2022]10-31)阶段性研究成果。

摘　　要：民族旅游是民族地区巩固脱贫成果与促进乡村振兴的有效手段与可行路径。选取黔东南苗族侗族自治州3个典型民族旅游村寨,采用旅行费用区间法利用2019年游客接待人次核算其旅游价值,计算结果显示:3个民族村寨的旅游总价值为219.69亿元,其中,西江苗寨为200.07亿元,肇兴侗寨为13.99亿元,朗德苗寨为5.63亿元。同时,以西江苗寨为基准,构建评价指标体系,建立得分模型对影响民族村寨旅游价值因素进行评价,评价结果与旅游总价值排序一致,这说明民族村寨旅游价值与资源禀赋、政策与资金支持力度、地理区位与可进入性、开发方式等因素密切相关。Ethnic tourism is effective and feasible to achieve poverty alleviation and rural revitalization in ethnic areas.Three typical ethnic tourism villages in Qiandongnan Miao and Dong Autonomous Prefecture were selected to calculate their tourism value using the travel costs interval method,and the number of tourists in 2019.The calculation results showed that the total tourism value of the three ethnic villages was 21.969 billion yuan,of which 20.007 billion yuan was for Xijiang Miao Village,1.399 billion yuan for Zhaoxing Dong Village and 563 million yuan for Langde Miao Village.At the same time,taking Xijiang Miao Village as the benchmark,an evaluation index system was constructed and a score model was established to evaluate the factors influencing the tourism value of ethnic villages.The evaluation results are consistent with the ranking of total tourism value,which indicates that the tourism value of ethnic villages is closely related to factors such as resource endowment,policy and financial support,geographical location and accessibility,and development methods.

关 键 词：民族村寨 旅游价值评估 价格策略 旅行费用区间法 

分 类 号：F592.7[经济管理—旅游管理] F327[经济管理—产业经济]