图书馆阅读推广短视频平台虚实融合构建研究  

Research on the Construction of Virtual Reality Integration of Short Video Platform for Library Reading Promotion

作　　者：刘雪娜[1] 张浩然[2] Liu Xuena;Zhang Haoran

机构地区：[1]沈阳农业大学图书馆,辽宁沈阳110161 [2]东北师范大学图书馆,吉林长春130024

出　　处：《山东图书馆学刊》2022年第4期70-74,共5页The Library Journal of Shandong

基　　金：辽宁省教育厅高等学校基本科研项目“高校图书馆空间再造虚实融合建设研究”(项目编号:WSNJC202027);国家社科基金项目“面向能力培养的高校图书馆融合式自主学习空间建设研究”(项目编号:19BTQ026)研究成果之一。

摘　　要：随着移动互联技术发展,人们的阅读需求和习惯发生了很大改变,图书馆作为信息传播与阅读推广的主阵地,要与时俱进,探寻顺应时代的阅读推广新模式。短视频作为新媒体时代的主要文化消费形式,图书馆将阅读推广工作与其相结合,成为大势所趋。本文阐述了短视频发展现状与优势,分析了图书馆利用短视频平台进行阅读推广的可行性,探讨了在短视频平台头部阅读推广账号已经抢占先机的形势下,图书馆如何充分利用自身的资源优势,以虚实融合的模式构建图书馆阅读推广短视频账号,尝试开拓一种图书馆适应新媒体环境的阅读推广新形式。With the development of mobile internet technology,people’s reading needs and habits have changed greatly.As the main position of information dissemination and reading promotion,libraries should keep pace with the times and explore a new model of reading promotion that conforms to the times.As the main form of cultural consumption in the new media era,short video has become a general trend for libraries to combine reading promotion with it.This paper expounds the current development status and advantages of short video,analyzes the feasibility of the library using the short video platform for reading promotion,and discusses how the library can make full use of its own resource advantages to build a short video account for the library reading promotion in the mode of virtual and reality integration,and try to develop a new form of reading promotion for the library to adapt to the new media environment.

关 键 词：阅读推广 图书馆 短视频 虚实融合 

分 类 号：G252.17[文化科学—图书馆学]