档案文化传播机制演变与发展策略研究  

Research on Mechanism Evolution And Development Strategy of Archival Culture Communication

作　　者：樊树娟[1] 陈建[2] Fan Shujuan;Chen Jian

机构地区：[1]山东大学档案馆 [2]山东大学历史文化学院

出　　处：《浙江档案》2022年第6期36-39,共4页Zhejiang Archives

基　　金：中国高等教育学会档案工作分会2020年基金项目一般研究项目“互联网+背景下高校档案文化传播机制研究”(ZGD-YB-2020-61)阶段性研究成果。

摘　　要：档案文化传播是以档案文化为核心内容的信息交流与共享。新旧媒体技术的更迭带来了信息传播领域的新情况与新变化,进而确立起新的信息传播机制及传播范式。档案文化传播机制经历了多次“新”“旧”更替的演变过程,呈现出多种传播机制协同共存、融合发展的态势。在这样复杂的环境下,开展档案文化传播既要顺势而为也要坚守底线,要结合档案文化的特点,充分运用各种传播机制的优势,适时适当地推动档案文化的交流与共享。Archival culture communication is an information exchange and sharing activity with archival culture as its core content. The change of old and new media technologies has brought new situations and changes in the field of information communication, thus establishing new information communication mechanism and communication paradigm.The communication mechanism of archival culture has experienced the evolution process of "new" and "old" replacement for many times, showing the trend of cooperative coexistence and integrated development of various communication mechanisms.In such a complicated environment,the dissemination of archival culture should not only follow the trend but also stick to the bottom line, combine the characteristics of archival culture, make full use of the advantages of various communication mechanisms, and promote the exchange and sharing of archival culture timely and appropriately.

关 键 词：档案文化 文化传播 传播机制 

分 类 号：G270[文化科学—档案学]