融媒体直播车在网络直播带货中的技术设计和实现  

Application of Convergent Media Live Broadcasting Car in Goods Selling through Livestreaming

作　　者：付啸 FU Xiao(Guizhou Broadcasting&TV station,Guiyang 550002,China)

机构地区：[1]贵州广播电视台,贵州贵阳550002

出　　处：《电声技术》2022年第6期116-119,123,共5页Audio Engineering

摘　　要：传统媒体的技术部门在不断地思考,如何在融媒体时代利用自己的技术能力,帮助电视台实现生存和转型。而节目部门则苦于技术能力不足,在直播带货开网店的经营工作中无法达到理想的效果。对此,本文通过介绍融媒体直播车在直播带货中的应用,探讨如何利用传统广播电视技术助力直播带货,提升节目质量和传播效率,从而提升受众黏性、扩展媒体传播的广度和深度。The technical departments of traditional media are constantly thinking about how to use their technical capabilities to help TV stations achieve survival and transformation in the era of integrated media. On the other hand, the program department suffers from the lack of technical ability, which can not achieve ideal results in the operation of live broadcasting with goods and opening online stores. This paper discusses how to use traditional broadcasting and TV technology to help live broadcasting and goods, improve program quality and communication efficiency, so as to enhance audience stickiness and expand the breadth and depth of media communication through the application of live broadcasting car in live broadcasting and goods.

关 键 词：直播带货 融媒体直播车 视频监视器 

分 类 号：TN948[电子电信—信号与信息处理]