后冬奥时代冰雪产业高质量发展的内涵、创新与治理  

Connotation,Innovation and Governance of High-quality Development of Ice and Snow Industry in the Post Winter Olympics Era

作　　者：孙大海 阚军常[2] 赵果巍[2] SUN Dahai;KAN Junchang;ZHAO Guowei(School of Economics,Harbin University of Commerce,Harbin 150028,Heilongjiang,China;Scientific Research Department,Harbin Sport University,Harbin 150008,Heilongjiang,China)

机构地区：[1]哈尔滨商业大学经济学院,黑龙江哈尔滨150028 [2]哈尔滨体育学院科研处,黑龙江哈尔滨150008

出　　处：《沈阳体育学院学报》2022年第4期8-13,21,共7页Journal of Shenyang Sport University

基　　金：2020年国家社会科学基金一般项目“现阶段推进‘三亿人参与冰雪运动’的阻力及其化解研究”(20BTY028);2021年黑龙江省哲学社会科学规划项目“冰雪产业链现代化水平提升研究”(21TYB109)。

摘　　要：基于后冬奥时代冰雪产业高质量发展面临的问题与挑战,探讨冰雪产业高质量发展的内涵与维度;结合冰雪产业高质量发展的创新驱动导向,提出后冬奥时代冰雪产业高质量发展的多维治理路径。研究发现:后冬奥时代冰雪产业高质量发展存在冰雪产业核心羽翼未丰且质量不高、区域发展不均且动力不足、市场竞争不强且规范不健全等突出问题,确定了冰雪产业高质量发展的内涵为遵循新发展理念,以价值创造为核心,推动其质量变革、效率变革、动力变革,具体表现在冰雪产品服务供给高质量、市场主体高质量、市场环境高质量和治理体系高质量4个维度。研究认为:应以科技创新引领冰雪产品供给,场景创新提升冰雪市场化水平,协同创新推进冰雪产业深化合作,制度创新优化冰雪产业顶层设计。通过企业内部治理、区域平衡治理、市场规范治理、社会价值治理、财政效能治理和政府规制治理6个维度保障冰雪产业高质量发展。Based on the problems and challenges faced by the high-quality development of ice and snow industry in the post Winter Olympics era,this paper discusses the connotation and dimension of the high-quality development of ice and snow industry.Combined with the innovation driven orientation of high-quality development of ice and snow industry,this paper puts forward the multi-dimensional governance focus of high-quality development of ice and snow industry in the post Winter Olympics era.The research shows that the high-quality development of the ice and snow industry in the post Winter Olympics era has prominent problems,such as the fledgling and low quality of ice and snow core industry,uneven regional development and insufficient power,weak market competition and incomplete standardization.It is determined that the connotation of the high-quality development of ice and snow industry is to follow the new development concept and take value creation as the core to promote its quality,efficiency and power changes,which is specifically reflected in four dimensions:high quality of ice and snow products service supply,high quality of market subjects,high quality of market environment and high quality of governance system.The research shows that scientific and technological innovation should lead the supply of ice and snow products,scene innovation should improve the marketization level of ice and snow,collaborative innovation should promote the deepening cooperation of ice and snow industry,and institutional innovation should optimize the top-level design of ice and snow industry.We should ensure the high-quality development of ice and snow industry through six governance dimensions:enterprise internal governance,regional balance governance,market normative governance,social value governance,financial efficiency governance and government regulation governance.

关 键 词：后冬奥时代 冰雪产业 高质量发展 多维治理 创新驱动 

分 类 号：G86[文化科学—体育训练]