服装企业数字化转型研究--以酷特智能与报喜鸟为例  

Research on Digital Transformation of Clothing Enterprises:Taking Kutesmart and Saint Angelo as example

作　　者：刘雅彤 王法涛 LIU Yatong;WANG Fatao(Business School,Hebei University of Economics and Business,Shijiazhuang 050061,China)

机构地区：[1]河北经贸大学商学院,石家庄050061

出　　处：《科技和产业》2022年第8期184-187,共4页Science Technology and Industry

基　　金：河北省社科基金(HB21YJ011)。

摘　　要：服装行业作为中国的传统支柱产业,智能化、自动化、数字化转型势在必行。采用双案例研究方法,选取青岛酷特智能股份有限公司和报喜鸟控股股份有限公司为研究对象,通过分析两家企业数字化转型的路径,研究发现数字化转型有助于服装企业实现有效供给、智能制造。最后为传统服装企业数字化转型提出相应的对策建议。As the traditional pillar industry in China,it is imperative to intelligently,automated,automated and digital transformation of apparel enterprises.Two-case research method is used,selecting Qingdao Kutesmart and Saint Angelo as the research object.By analyzing the path to digital transformation of two enterprises,it is found that digital transformations is helpful for clothing companies to achieve effective supply,intelligent manufacturing,and finally corresponding countermeasures are proposed for the digital transformation of traditional garment enterprises.

关 键 词：数字经济 数字化转型 服装企业 

分 类 号：F426.86[经济管理—产业经济]