考虑旅游动机的出行目的地信息选择行为模型  

Travel destination information choice behavior model based on tourism motivation

作　　者：张芹铭 ZHANG Qin-ming(Tianjin University,Tianjin 300072,China)

机构地区：[1]天津大学,天津300072

出　　处：《信息技术》2022年第8期98-102,共5页Information Technology

摘　　要：游客旅游目的地选择行为分析对于推动国内旅游业发展具有重要意义。该研究对到北京市8个景点旅游的游客进行了随机问卷调查,并采用聚类分析的方法对具有不同旅游动机的游客进行了分类。分别创建了首个目的地选择行为模型和非首个目的地选择行为模型,将不同的旅游动机作为模型中的变量,以此来说明旅游动机是旅游目的地决策的关键决定因素。文中所创建的模型具有较高的精度,能够对游客旅游目的地决策过程的研究提供可靠的理论支撑。The analysis of tourist destination choice behavior is of great significance to promote the development of domestic tourism.In this study,a random questionnaire survey is conducted among tourists to eight scenic spots in Beijing,and the cluster analysis method is used to classify the tourists with different tourism motivations.First destination choice behavior model and non-first destination choice behavior model are established respectively,using different tourism motivation as variables in the model to illustrate that the tourism motivation is the key determinant of tourism destination decision-making.The model established in this paper has high accuracy and can provide reliable theoretical support for the study of tourist destination decision-making process.

关 键 词：旅游动机 信息决策 聚类分析 行为模型 出行目的地 

分 类 号：U491[交通运输工程—交通运输规划与管理] TP391[交通运输工程—道路与铁道工程]