基于SWOT模型的泸州烟叶产业发展探讨  

Analysis on Development of Luzhou Tobacco Industry Based on SWOT Model

作　　者：谢强[1] 王川[1] 张明金[1] 张远盖 雷晓[1] 孟高中 方勇 陈凯 袁林 王杰 陈勇[2] 张永辉[1] XIE Qiang;WANG Chuan;ZHANG Mingjin;ZHANG Yuangai;LEI Xiao;MENG Gaozhong;FANG Yong;CHEN Kai;YUAN Lin;WANG Jie;CHEN Yong;ZHANG Yonghui(Luzhou Company,Sichuan Province Tobacco Company,Luzhou Sichuan 646000;College of Agronomy,Sichuan Agricultural University,Chengdu Sichuan 611130)

机构地区：[1]四川省烟草公司泸州市公司,四川泸州646000 [2]四川农业大学农学院,四川成都611130

出　　处：《现代农业科技》2022年第16期205-208,共4页Modern Agricultural Science and Technology

基　　金：四川省烟草公司泸州市公司项目“‘泸叶醇’烟叶品牌营销维护与传播”(201951050027034)。

摘　　要：本文运用SWOT模型,分析了泸州烟叶产业的优势、劣势、机会和威胁,并提出了优势—机会策略、弱点—机会策略、优势—威胁策略、弱点—威胁策略,以期为提升泸州烟叶产业市场竞争力提供参考。This paper analyzed the strength,weakness,opportunity and threat of Luzhou tobacco industry by SWOT model,and put forward strength-opportunity strategy,weakness-opportunity strategy,strength-threat strategy,weaknessthreat strategy,in order to provide references for improving the market competitiveness of Luzhou tobacco industry.

关 键 词：烟叶产业 SWOT模型 四川泸州 

分 类 号：S572[农业科学—烟草工业]