体育社会组织参与场馆运营市场化改革:价值、域外经验与路径  

Participation of Sports Social Organizations in the Market-Oriented Reform of Venue Operation:Value,Foreign Experience and Path

作　　者：张刚[1] 朱洪军 ZHANG Gang;ZHU Hong-jun(School of Physical Education and Sports Science,South China Normal University,Guangzhou 510006,China)

机构地区：[1]华南师范大学体育科学学院,广州510006

出　　处：《体育文化导刊》2022年第8期79-86,共8页Sports Culture Guide

基　　金：国家社会科学基金项目(19BTY055)。

摘　　要：运用文献资料法、逻辑分析法,对体育社会组织参与场馆运营市场化改革的价值、域外经验进行研究,提出改革路径。我国体育场馆运营市场化改革历经事业单位企业化管理、现代企业制度建设两个阶段。体育社会组织参与场馆运营市场化改革价值:繁荣体育社会组织发展根系,增强场馆市场活力;激发体育社会组织利他本性,增进场馆公共利益;发挥体育社会组织自治作用,降低政府监管成本。域外经验:明确体育社会组织作为场馆运营承接主体、推动体育社会组织适应场馆商业化进程、为体育社会组织运营场馆增权赋能。我国的改革路径:撮合体育社会组织与场馆企事业单位联合运营、推动体育社会组织竞争场馆运营权、探索场馆事业单位转制为体育社会组织、鼓励体育社会组织补位场馆企事业单位运营空间。By using the methods of literature review and logical analysis,this paper explored the value and foreign experience of sports social organizations participating in the market-oriented reform of venue operation,and put forward the reform path.The market-oriented reform of the operation of sports venues in China has gone through two stages:the enterprise management of public institutions and the construction of modern enterprise institution.The value of sports social organizations participating in the marketoriented reform of venue operation:It fl ourishes the development of sports social organization to enhance the vitality of venue market,stimulates the altruistic nature of sports social organizations to promote the public interests of venues,and brings into play the autonomous role of sports social organization to reduce the cost of government supervision.Foreign experience:They made it clear that sports social organizations should be the main body of venue operation,promoted sports social organizations to adapt to the process of venue commercialization,and empowered sports social organizations to operate venues.The paths for sports social organizations to participate in the market-oriented reform of venue operation are as follows:We should match sports social organizations with venue enterprises and public institutions for joint operation,encourage sports social organizations to compete for the right to operate venues,explore the transformation of venues and public institutions into sports social organizations,and encourage social sports organizations to replace the operating space of venues,enterprises and public institutions.

关 键 词：体育经济 体育社会组织 场馆运营 市场化改革 

分 类 号：G812.1[文化科学—体育学]