营销核战役:解构流量的逻辑  

Marketing Nuclear Campaign:Deconstructing the Logic of Flow

作　　者：朱彧[1] 王中珏 ZHU Yu;WANG Zhong-ju(Hainan College of Economic and Business,571127,Haikou,Hainan,China;Hainan Gezhi Visual Culture Media Co.,LTD,570209,Haikou,Hainan,China)

机构地区：[1]海南经贸职业技术学院,海南海口571127 [2]海南格致视觉文化传媒有限公司,海南海口570209

出　　处：《特区经济》2022年第7期110-113,共4页Special Zone Economy

基　　金：海南经贸职业技术学院“双高”旅游管理专业群建设成果;海南经贸职业技术学院科研项目(项目编号:hnjmhx2021028)阶段性成果。

摘　　要：营销核战役指品牌以移动互联网做先锋,全网营销引爆点为关键,结合线上与线下多方面资源,组成陆海空式的立体化营销战争。商业迭代是多维齐升的系统工程,流量是其中的关键变量。流量就是注意力流,通过流量地图导出流量矩阵,对流量的复杂性、相关性有了清晰的逻辑认知。社会化引流、转化与私域沉淀运营,内容圈层与兴趣商业,是当今流量的逻辑体系,新流量渠道已然形成。Marketing nuclear campaign refers to the brand to mobile Internet as a pioneer,the whole network marketing detonation point as the key,combined with online and offline resources,the formation of land,sea and air three-dimensional marketing war.Business iteration is a multi-dimensional system engineering,in which flow is a key variable.Flow is attention flow.The flow matrix is derived from the flow map,which has a clear logical cognition of the complexity correlation of flow.Social drainage,transformation and private domain precipitation operation,content circle and interest commerce are the logic system of today’s traffic,and new traffic channels have been formed.

关 键 词：营销 流量 流量地图 流量矩阵 私域沉淀 内容圈层 

分 类 号：F713.1[经济管理—产业经济]