中医药高校微信公众号使用情况调查分析  

Investigation and analysis of the use of WeChat public account in colleges and universities of traditional Chinese medicine

作　　者：利丹 陈小进[1] 魏鲁霞[1] 申俊龙[1] LI Dan;CHEN Xiaojin;WEI Luxia;SHEN Junlong(Nanjing University of Chinese Medicine,Nanjing 210023)

机构地区：[1]南京中医药大学,南京210023

出　　处：《中医教育》2022年第4期25-29,共5页Education of Chinese Medicine

基　　金：江苏高校哲学社会科学研究基金项目(No.2018SJA2170);国家社会科学基金一般项目(No.17BTQ063)。

摘　　要：采用文献检索、数据统计和归纳分析等方法,调查了我国24所中医药高校的微信公众号使用情况,通过分析这些高校官方微信公众号的建设与发展状况,发现各高校官方微信公众号之间具有一定发展差距,存在中医药特色不明显、推文质量参差不齐、缺乏品牌栏目等问题.提出中医药高校官方微信平台优化的4点改进建议.This paper conducts a nationwide investigation on the use of WeChat public accounts in 24 colleges and universities of traditional Chinese medicine(TCM)by literature retrieval,data statistics and inductive analysis.Based on the construction and development of these WeChat public accounts,the findings show the gaps among these TCM colleges and universities in the use of WeChat public accounts,ranging from lack of TCM characteristics,unstable quality of tweets,and lack of featured columns.The paper puts forward four countermeasures to optimize the platform of WeChat in TCM colleges and universities.

关 键 词：微信公众号 中医药高校 新媒介使用 调查分析 

分 类 号：G640[文化科学—高等教育学]