数字化背景下日化产品包装视觉流程探索  

Exploration of Visual Process of Daily Chemical Product Packaging under the Digital Background

作　　者：赵菲 Zhao Fei(Shanghai Academy of Fine Arts,Shanghai University,Shanghai 201900)

机构地区：[1]上海大学上海美术学院,上海201900

出　　处：《流行色》2022年第7期147-149,共3页Fashion Color

摘　　要：文章梳理出数字化时代背景下移动互联网介入日化产品包装后的视觉流程,对日化产品行业包装设计转型、包装展示平台演进进行分析。结合当下日化产品包装和笔者设计案例,探讨视觉流线在日化产品中的设计应用。提炼出视觉流线的设计方法和4个设计原则。为新媒介下的日化产品包装设计行业的转型与发展提供帮助。This paper sorts out the visual process of mobile Internet's involvement in daily chemical product packaging under the background of digital era.Analyze the packaging design transformation and packaging display platform evolution of daily chemical products industry.Combining the packaging of daily chemical products and the author's design case,this paper discusses the design and application of visual streamline in daily chemical products.Extract the design method of visual streamline and four design principles.To provide help for the transformation and development of packaging design industry of daily chemical products under the new media.

关 键 词：数字化 包装设计 平台式包装 日化品 视觉流程 

分 类 号：F42[经济管理—产业经济]