数字治理视角下弥合医患双方数字鸿沟的实践  

Practice of bridging the digital divide between doctors and patients from the perspective of digital governance

作　　者：文雯 张亚茹 时文杰 王静 饶曼 陈民 王亨 李佳佳 Wen Wen;Zhang Yaru;Shi Wenjie;Wang Jing;Rao Man;Chen Min;Wang Heng;Li Jiajia(Centre for Health Management and Policy Research,School of Public Health,Cheeloo College of Medicine,Shandong University,NHC Key Lab of Health Economics and Policy Research(Shandong University),Jinan 250012,China;Network Information Center,The Second Hospital of Shandong University,Jinan 250014,China;Research and International Cooperation and Communication Department,The Second Hospital of Shandong University,Jinan 250014,China)

机构地区：[1]山东大学齐鲁医学院公共卫生学院卫生管理与政策研究中心国家卫生健康委员会卫生经济与政策研究重点实验室(山东大学),济南250012 [2]山东大学第二医院网络信息中心,济南250014 [3]山东大学第二医院科研与国际合作交流部,济南250014

出　　处：《中华医院管理杂志》2022年第3期231-234,共4页Chinese Journal of Hospital Administration

基　　金：国家自然科学基金(71673170,71303137);教育部人文社会科学基金青年项目(21YJC630060)。

摘　　要：目前互联网医院的推行仍然受到来自医患双方的双重数字鸿沟阻碍。为了更好发展互联网医疗,某三级甲等医院对医疗资源的传统模式进行数字化治理,通过整合线上线下医疗服务,利用多元主体协同化和政府驱动逻辑,重塑医疗服务链;通过加强医院顶层设计,推行专病个性化随访和健康宣教云直播,打破信息沟通壁垒;通过以患者需求为导向,建立跨区域专科联盟和医疗联合体,突破医疗资源的时空限制。数字化治理实践实现了医患数字鸿沟的双向弥合,拓展了数字化医疗新模式,为互联网医院的可持续发展提供参考。At present,the implementation of Internet hospitals is still hampered by the double digital divide between doctors and patients.In order to develop Internet healthcare better,a Grade-A tertiary hospital has implemented digital governance for traditional healthcare system.The healthcare service chain has been reshaped by integrating online and offline health services and using multi-subject synergy and government-driven logic.Information barriers were broken down by strengthening hospital′s top-level design and implementing personalized follow-up visits for specialized diseases and live broadcast of health education.By establishing cross-regional specialist alliances and medical consortia oriented to patient needs,the time and space limitations of medical resources have been broken through.Digital governance practices have realized the two-way bridging of digital divide between doctors and patients,expanded the new mode of digital healthcare,and provided reference for the sustainable development of Internet hospitals.

关 键 词：信息交流障碍 数字治理 医院 患者 数字鸿沟 互联网医院 

分 类 号：R197.3[医药卫生—卫生事业管理]