省级公共文化云微信用户持续使用意愿研究  

Research on Users’Continuance Intention for Provincial Public Cultural Cloud WeChat

作　　者：刘佳静 匡莉 潘婕 郑建明[1] Liu Jiajing;Kuang Li;Pan Jie;Zheng Jianming(School of Information Management,Nanjing University;Jiangsu Provincial Cultural Center)

机构地区：[1]南京大学信息管理学院 [2]江苏省文化馆

出　　处：《图书馆杂志》2022年第7期47-57,共11页Library Journal

基　　金：国家社科重点项目“面向智慧服务的多源多维公共文化数据治理及政策保障研究”(项目编号:19ATQ001)的研究成果之一。

摘　　要：对省级公共文化云微信用户的持续使用意愿进行研究,探索影响用户持续使用意愿的主要因素。以S—O—R理论为逻辑框架,整合ECM—ISC和D&M理论模型,同时引入沉浸体验变量,建立研究模型。通过问卷对“江苏公共文化云”微信用户进行持续使用意愿调查,再利用SPSS 26.0和AMOS 26.0软件对模型中所含变量与假设进行验证。用户满意度和感知有用性是影响省级公共文化云微信用户持续使用意愿的主要因素;期望确认度显著影响感知有用性和沉浸体验,间接影响用户满意度;服务质量显著影响期望确认度,间接影响感知有用性和沉浸体验;信息质量对感知有用性、期望确认度和沉浸体验的影响未能通过验证。We study the users’continuance intention for provincial public cultural cloud WeChat,and explore the main factors that affect users’continuance intention.We take S-O-R theory as the logical framework,integrate ECM-ISC and D&M theoretical models,and introduce“Flow Experience”to establish research models.A questionnaire is used to conduct a survey about the continuance intention of“Jiangsu Public Culture Cloud”WeChat users,and then SPSS 26.0 and AMOS 26.0 are used to verify the variables and assumptions contained in the model.“User Satisfaction”and“Perceived Usefulness”are the main factors that affect the users’continuance intention to provincial public cultural cloud WeChat;“Expected Confirmation”significantly affects“Perceived Usefulness”and“Flow Experience”,and indirectly affects“User Satisfaction”;“Service Quality”significantly affects“Expected Confirmation”,and indirectly affects“Perceived Usefulness”and“Flow Experience”;and the impact of“Information Quality”on“Perceived Usefulness”,“Expected Confirmation”,and“Flow Experience”fails to be validated.

关 键 词：公共文化云 微信 持续使用意愿 ECM—ISC模型 沉浸体验 

分 类 号：G252[文化科学—图书馆学]