认知偏差与行为选择:地方政府参与平台经济反垄断机制建设的治理逻辑  

Cognitive Bias and Behavioral Choices:The Governance Logic in Local Government Participation during the Establishment of Anti-monopoly Mechanism for Platform Economy

作　　者：单凯[1] Shan Kai

机构地区：[1]中共杭州市委党校

出　　处：《竞争政策研究》2022年第4期45-54,共10页Competition Policy Research

摘　　要：反垄断机制是一个地区平台经济核心竞争力的重要组成内容。由于各国各地平台经济发展阶段各不相同,当地政府在参与平台经济反垄断机制建设时存在发展认知、角色认知和行为认知等三种认知模式。认知偏差决定了地方政府在平台经济反垄断机制建设中不同的行为选择,并助推当地平台经济领域形成健康生长、受限生长、约束生长、野蛮生长等四种发展态势。未来地方政府应积极优化认知模式,明确产业发展价值取向选择,把握平台数据具有的部分公共物品属性,落实依法行政要求聚焦精准施策内容推动数字治理服务,深入推进平台经济反垄断机制建设。Anti-monopoly mechanism is an important component in the core competitiveness of a region's platform economy.As the development stage of platform economy varies in different countries and regions,there are three cognitive patterns,that is,cognition out of development,cognition out of roles and cognition out of behaviors,when local governments participate in the establishment of anti-monopoly mechanism for the platform economy.The cognitive bias determines the behavioral choices of local governments,meanwhile nudges the formation of four kinds of developmental patterns,namely,healthy pattern,restrained pattern,regulated pattern and rough pattern,in the platform economy.As a result,local governments should actively improve their cognitive patterns;make clear the value-oriented choices of industrial development,regard the data from platforms as semi-public goods.Moreover,the local governments should implement the administration according to the law,apply precise policies,and promote digital governance,to further facilitate the establishment of anti-monopoly mechanism for the platform economy.

关 键 词：地方政府 平台经济 认知-行为 反垄断机制 治理逻辑 

分 类 号：D922.294[政治法律—经济法学] D630[政治法律—法学]