基于大数据的鞋服产业数字化零售模式路径分析  

Path Analysis of Digital Retail Model of Footwear and Garment Industry Based on Big Data

作　　者：易晶怡 曹博[1] YI Jing-yi;CAO Bo(Rail Transit College Shaanxi College of Communications Technology,Xi'an 710018,China)

机构地区：[1]陕西交通职业技术学院轨道交通学院,陕西西安710018

出　　处：《中国皮革》2022年第8期114-117,121,共5页China Leather

基　　金：陕西交通职业技术学院校级教研教改项目(XY2014);2021年度陕西省教育厅专项科研计划项目(21JK0055)。

摘　　要：基于大数据的视角,通过对比鞋服产业传统零售模式和数字化零售模式,指出传统零售模式的不足,以及数字化零售模式在供应链、数据跟踪、业务流程等方面的超越。在研究我国鞋服零售产业的发展特点及其现存问题后,有针对性地提出相应的优化路径。研究得出数字化零售模式会进一步增强鞋服零售行业的行业竞争力等结论,为实现鞋服产业现代化建设和高质量发展提供了参考依据。Based on the perspective of big data,by comparing the traditional retail model and digital retail model of the shoe and clothing industry,the shortcomings of the traditional retail model and the transcendence of the digital retail model in supply chain,data tracking,business process and so on were pointed out.After studying the development characteristics and existing problems of China’s footwear and clothing retail industry,the corresponding optimization path was put forward.It is concluded that the digital retail model will further enhance the industry competitiveness of the footwear and clothing retail industry,which provides a reference for the modernization and high-quality development of the footwear and clothing industry.

关 键 词：鞋服产业 数字化零售模式 大数据 路径优化 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]