龙头股份战略体系下的经营策略分析  

Analysis of business strategy under leading stock strategy system

作　　者：倪国华 Ni GuHua

机构地区：[1]上海龙头(集团)股份有限公司

出　　处：《时尚设计与工程》2022年第4期10-12,共3页The Journal of Fashion Design and Engineering

摘　　要：“十四五”开局,面对错综复杂的严峻形势,龙头股份积极推进以“三枪”品牌为核心,以“ELSMORR”“鹅牌”“菊花”等众多知名老字号品牌为支撑的品牌发展体系,不断提升老字号民族品牌的品牌影响力,公司将围绕“调整聚焦、提质增效、创新发展”战略方针,以提高发展质量与效益为中心,加快调整转型步伐,降本增效聚焦主业发展,全力推进公司进入良性可持续发展轨道。At the beginning of the "14th Five-Year Plan", in the face of the complicated and severe situation, Leading stock actively promotes the brand development system with the "Three Gun" brand as the core, and many well-known time-honored brands such as "ELSMORR", "Goose" and "Chrysanthemum" as the support, and constantly improves the brand influence of time-honored national brands.The company will focus on the strategic policy of "adjustment and focus, improve quality and efficiency, innovation and development", take improving the quality and efficiency of development as the center, accelerate the pace of adjustment and transformation, reduce costs and efficiency to focus on the development of the main industry, and make every effort to promote the company into the track of benign sustainable development.

关 键 词：战略 体系 经营 策略 

分 类 号：F42[经济管理—产业经济]