结合以旧换新的预售策略  

The optimization and selection of venture capital incentive policies under uncertain condition

作　　者：晏文隽[1] 张嘉琪 徐嘉宁 何浩楠 王善勇 Wenjun Yan;Jiaqi Zhang;Jianing Xu;Haonan He;Shanyong Wang(School of Economics&Management,Chang’an University,Xi’an 710054,China;School of Public Affairs,University of Science and Technology of China,Hefei 230026,China)

机构地区：[1]长安大学经济与管理学院,陕西西安710054 [2]中国科学技术大学公共事务学院,安徽合肥230026

出　　处：《中国科学技术大学学报》2022年第8期58-68,70,共12页JUSTC

基　　金：supported by National Natural Science Foundation of China(71801206,71971203,72171219);USTC Research Funds of the Double First-Class Initiative(YD2040002004);the Fundamental Research Funds for the Central Universities(WK2040000027);Special Research Assistant Support Program of Chinese Academy of Sciences。

摘　　要：近来,预售和以旧换新项目在许多行业中越来越受欢迎,现有文献分别研究了这两种策略,但这两个策略相结合的情况还没有被研究过。受商业实践的启示,我们研究了一种新的预售策略(AT策略),该策略利用以旧换新作为参与预售的奖励或折扣。本研究分析了在分别采用AT策略、传统预售策略(AS策略)和传统以旧换新策略(TN策略)时卖家的定价决策和最佳利润。我们发现当旧产品的残值足够低且产品成本不是太小时,相对于AT策略,卖家选择AS策略更优。另外,相对于TN策略,当产品残值和产品成本较低时,卖家在大多数情况下应该采用AT策略。此外,我们证明了在AT策略中当产品价格极高时卖家仍旧是有利可图的。即使消费者在预售阶段的效用是负的,他们仍愿意参加预售,因为购买两代产品的总消费者剩余是正的。Venture capital is crucial innovation capital.A venture capital option game model is constructed to obtain an incentive strategy that drives venture capital to actively allocate resources to support innovation based on risk subsidies and tax incentives.Moreover,the implementation effect of venture capital incentive policies under the value-uncertain condition of the entrepreneurial enterprise is studied.The results illustrate that when the uncertainty of the value of the entrepreneurial enterprise is less than the threshold,the tax preference policy is more effective in accelerating the investment decision-making of venture capital institutions.In contrast,the two policies have identical effects.When the uncertainty of the value of the entrepreneurial enterprise is less than the threshold,the risk subsidy policy has a better effect on increasing the investment scale of venture capital institutions,while the two policies have the same effect.

关 键 词：预售 以旧换新 产品耐用性 产品残值 策略型消费者 

分 类 号：F812.4[经济管理—财政学]