电子商务环境下消费者购买行为分析  

Analysis of Consumer Purchasing Behavior in E-commerce Environment

作　　者：潘秋瑜[1] Pan Qiuyu(Guangxi Vocational College of Technology and Business,Nanning Guangxi 530003)

机构地区：[1]广西工商职业技术学院,广西南宁530003

出　　处：《现代工业经济和信息化》2022年第7期189-191,共3页Modern Industrial Economy and Informationization

基　　金：2020年度广西职业教育教学改革研究一般项目:基于“网上创业”的电子商务专业实践教学模式的改革与实践(项目编号:GXGZJG2020B035)。

摘　　要：在分析网络消费者行为的基础上,通过研究消费者行为的特点和变化,探讨如何吸引消费者扩大市场份额,增加利润,从而促进网络营销。消费者行为的变化将对各类企业制定适应这些变化的营销策略提出新的要求。正确认识这些影响,对于各类企业适应新环境,更好地划分市场,采用营销方式满足现阶段消费者的需求,具有积极而重要的意义。Based on the analysis of online consumer behavior,this paper discusses how to attract consumers to expand market share and increase profits by studying the characteristics and changes of consumer behavior,so as to promote online marketing.The change of consumer behavior will put forward new requirements for all kinds of enterprises to develop marketing strategies to adapt to these changes.Correct understanding of these impacts is of positive and important significance for all kinds of enterprises to adapt to the new environment,better divide the market,and adopt marketing methods to meet the needs of consumers at the present stage.

关 键 词：互联网消费者 网络营销 营销策略 消费者行为 

分 类 号：F724.6[经济管理—产业经济] F713.55