我国农村居民消费模式的时代变迁与发展趋势  

Era Changes and Development Trends of Consumption Pattern of Rural Residents in China

作　　者：唐惠敏[1] 赵薇 TANG Hui-min;ZHAO Wei(Academy of Strategies for Innovation and Development Institute,Anhui University,HefeiAnhui 230039,China)

机构地区：[1]安徽大学创新发展战略研究院,安徽合肥230039

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2022年第7期35-39,共5页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：国家社会科学基金项目:全球化视域下中国消费结构升级的社会学研究(19BSH140)。

摘　　要：促进农村消费是国民经济新型增长点,也是满足农民美好生活需求的有效方式。我国农村居民消费模式具有显著的时代性特征:在经济落后年代,物质消费至上;在经济增长时期,符号消费兴起;在经济繁荣盛世,绿色消费兴盛。农村居民消费模式的持续改善,其背后反映出我国城乡社会发展差距逐步缩小,农民消费能力显著提升,消费趋向更加健康合理。未来,通过实施乡村振兴战略,我国农村居民消费从总体形态上看将实现由量到质的根本性转变,从内部转型上看群体差异、代际差异与区域差异并存。而借助网络消费模式,农村居民消费结构将持续优化。Promoting rural consumption is not only a new growth point of the national economy,but also an effective way to meet the needs of farmers for a better life.The consumption pattern of rural residents in China has remarkable characteristics of the times:in the era of economic backwardness,material consumption was supreme;in the period of economic growth,symbol consumption emerged;in the era of economic prosperity,green consumption is booming.The continuous improvement of rural residents'consumption pattern reflects that the development gap between urban and rural societies in China is narrowing gradually,farmers'consumption ability is significantly improved,and consumption tends to be more healthy and reasonable.In the future,through the implementation of rural revitalization strategy,the consumption of rural residents in China will achieve a fundamental transformation from quantity to quality in terms of overall form,and group differences,intergenerational differences and regional differences will coexist in terms of internal transformation.The consumption structure of rural residents will be continuously optimized with the help of online consumption mode.

关 键 词：农村居民消费 符号消费 绿色消费 模式变迁 

分 类 号：F324.6[经济管理—产业经济]