领先农户对普通农户采纳意愿影响研究  

Research on the Mechanism of Leading Farmers'Adoption Intention to Ordinary Farmers from the Social Perspective

作　　者：郑继兴[1] 郭举龙 韩卓然 ZHENG Ji-xing;GUO Ju-long;HAN Zhuo-ran(School of Economics and Management,Qiqihar University,Qiqihar Heilongjiang 161006,China)

机构地区：[1]齐齐哈尔大学经济与管理学院,黑龙江齐齐哈尔161006

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2022年第7期73-76,共4页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：黑龙江省哲学社会科学研究规划项目扶持共建项目:黑龙江省BOP群体农业技术扩散路径研究(20JYE263)。

摘　　要：领先农户作为农业新技术采纳的重要群体,对农业创新扩散起到关键作用。网络学习、网络信任、网络互动、网络互惠在促进领先农户与普通农户相互交流方面发挥重要作用;市场环境、政策环境、社会环境的建设有助于加强领先农户与普通农户间的社会网络联系。相关部门可以通过外部环境建设,促进领先农户与普通农户之间的社会网络关联,提高农业技术创新扩散效率。Leading farmers,as an important group to adopt new agricultural technologies,play a key role in the diffusion of agricultural innovation.It is concluded that network learning,network trust,network interaction and network reciprocity play an important role in promoting the communication between leading farmers and ordinary farmers.The construction of market environment,policy environment and social environment is helpful to strengthen the social network connection between leading farmers and ordinary farmers.Relevant departments can promote the social network connection between leading farmers and ordinary farmers through the construction of external environment,and improve the diffusion efficiency of agricultural technological innovation.

关 键 词：农业新技术扩散 社会网络 外部环境 领先农户 普通农户 

分 类 号：F323.3[经济管理—产业经济]