多重困境下的海岛旅游交通优化研究——以山东长岛为例  

Research on the Optimization of Islands Tourism Traffic Under Multiple Predicaments——Taking Shandong Changdao as an Example

作　　者：卢俞良 胡宇娜[1] 马鑫涛 张燕存[1] LU Yu-liang;HU Yu-na;MA Xin-tao;ZHANG Yan-cun(Business School of Ludong University,Yantai 264025 China;Zhixing College of Beijing Normal University,Zhuhai 519087 China)

机构地区：[1]鲁东大学商学院,山东烟台264025 [2]北京师范大学知行书院,广东珠海519087

出　　处：《科技创新与生产力》2022年第6期106-109,共4页Sci-tech Innovation and Productivity

基　　金：国家自然科学基金项目(41901171);山东省社会科学规划项目(19BJCJ07);山东省大学生创新创业训练计划项目(S202010451188)。

摘　　要：针对游客需求采用问卷调查法分析并总结山东长岛旅游交通发展情况,发现主要存在外部到岛方式单一、岛内交通运力不足以及缺乏科学交通规划管控等问题,导致长岛内外交通通达度低,目的地口碑较低。建议对外部、码头、景区及其内部等多方主体进行综合优化,从而改善长岛内外的交通条件,提升旅游体验,加快建设高品质目的地。Aiming at the demand of tourists,this paper analyzes and summarizes the development of tourism transportation in Shandong Changdao islands by means of questionnaire survey,and finds that there are mainly problems such as the single mode of external access to the islands,the insufficient transportation capacity in the islands and the lack of scientific transportation planning and control,which lead to low traffic accessibility inside and outside the islands and low reputation of the destinations.It is suggested to comprehensively optimize the external,dock,scenic area and its internal and other main bodies,so as to improve the traffic conditions inside and outside the Changdao islands,enhance the tourism experience and speed up the construction of high-quality destinations.

关 键 词：海岛旅游 交通 山东长岛 游客需求 

分 类 号：F592[经济管理—旅游管理] F552[经济管理—产业经济]