衡阳文旅产业与数字经济融合发展现状与对策的研究  

Research on the Development Status and Countermeasures of the Integration of Hengyang Cultural Tourism Industry and Digital Economy

作　　者：许凌云[1] XU Ling-yun(Hunan Polytechnic of Environment and Biology,Hengyang Hunan 421005,China)

机构地区：[1]湖南环境生物职业技术学院,湖南衡阳421005

出　　处：《湖北开放职业学院学报》2022年第15期111-113,共3页Journal of Hubei Open Vocational College

基　　金：衡阳市社会科学基金项目(重点项目)“产业融合视阈下衡阳文旅产业与数字经济融合发展研究”(项目编号:2021B(Ⅰ)001)。

摘　　要：围绕衡阳文旅产业与数字经济融合发展,首先介绍融合发展背景与重要意义,能够推动当地文旅产业在新行业环境下的长效发展。其次总结融合发展现状,了解衡阳地区文旅产业数字化转型基本情况。最后,提出解决泛数字化问题、完善行业制度规范、政府部门出台发展政策、优化顶层设计、健全产业政策体系五点解决对策,为文旅产业与数字经济融合发展总结了经验,目的推动衡阳文旅产业向数字化的转型。Focusing on the integrated development of Hengyang cultural tourism industry and digital economy,this paper firstly introduces the background and significance of integrated development,which can promote the long-term development of local cultural tourism industry in the new industry environment.Secondly,it summarizes the current situation of integration development and understand the basic situation of digital transformation of cultural tourism industry in Hengyang.Finally,it puts forward five countermeasures to solve the problem of Pan digitization,improve the industrial system and norms,introduce development policies by government departments,optimize the top-level design and improve the industrial policy system,which summarizes the experience for the integrated development of cultural tourism industry and digital economy,in order to promote the transformation of Hengyang cultural tourism industry to digitization.

关 键 词：衡阳 文旅产业 数字经济 融合发展 

分 类 号：F59[经济管理—旅游管理]