出版社打造儿童有声产品的方法探析--以“植物大战僵尸”系列为例  

An Analysis of the Publishing House'Methods of Creating Children's Audio Products--A Case Study of the"Plants vs.Zombies"Series

作　　者：沙莹 SHA Ying(China Children's Press and Publication Group Co.,Ltd.)

机构地区：[1]中国少年儿童新闻出版总社有限公司

出　　处：《出版与印刷》2022年第3期64-69,共6页Publishing & Printing

摘　　要：文章以中国少年儿童新闻出版总社有限公司在喜马拉雅打造“植物大战僵尸”系列有声产品为例,从市场定位、产品生产、平台运营三个方面入手,探讨出版社在打造有声产品时应该注意的主要问题,以及解决问题的方法,以期为出版社打造优质的有声产品提供借鉴和参考。The article takes the experience of China Children's Press and Publication Group Co.,Ltd.creating a series of audio products on the Himalayan as an example.Starting from three aspects:market positioning,product production and platform operation,this paper discusses the main problems that publishers should pay attention to when creating audio products,and the methods to solve the problems,so as to provide reference for publishers to build high-quality audio products.

关 键 词：儿童有声产品 “植物大战僵尸” 喜马拉雅 中国少年儿童新闻出版总社有限公司 

分 类 号：G237.6[文化科学]