影视形象对旅游目的地吸引力的影响研究 --以舟山市东极岛为例  

Research on the Influence of Film and Television Image to the Attraction of Tourism Destination:Taking Dongji Island of Zhoushan City as an Example

作　　者：龙凌[1] 刘德军[2] 刘小敏 LONG Ling;LIU De-jun;LIU Xiao-min(Editorial Department of the Journal of Hunan Industry Polytechnic,Hunan Industry Polytechnic,Changsha 410208,China;School of Tourism and Urban Management,Jiangxi University of Finance and Economics,Nanchang 330013,China)

机构地区：[1]湖南工业职业技术学院学报编辑部,中国长沙410208 [2]江西财经大学旅游与城市管理学院,中国南昌330013

出　　处：《湖南师范大学自然科学学报》2022年第4期89-95,共7页Journal of Natural Science of Hunan Normal University

基　　金：湖南省自然科学基金资助项目(2020JJ7030);江西省高校人文社会科学研究青年项目(GL17211)。

摘　　要：聚焦影视形象对旅游目的地吸引力的影响机理问题,以浙江省舟山市东极岛为研究对象,通过调查问卷和采访,采用结构方程模型方法进行数据分析。研究发现:影视形象对认知形象具有显著正向影响,对情感形象具有显著负向影响,对旅游目的地吸引力具有显著正向影响;认知形象对情感形象具有显著正向影响,对旅游目的地吸引力影响不显著;情感形象对旅游目的地吸引力具有显著正向影响。该研究有助于揭示影视形象对旅游目的地吸引力的影响机制,促进影视旅游研究,为影视旅游相关管理部门决策提供一定的参考依据。This paper focuses on the scientific problem of the impact mechanism of film and television image on the attraction of tourism destination.Taking Dongji island of Zhoushan city in Zhejiang province as the research object,through questionnaires and interviews,the data were analyzed by the structural equation model method.It is found that the film and television image has a positive impact on the cognitive image,a negative impact on the emotional image,and a significant positive impact on the tourism destination attraction.The cognitive image has a significant positive impact on the emotional image,but has no significant impact on the tourism destination attraction.The emotional image has a significant positive impact on the attraction of tourism destination.The research results help to reveal the impact mechanism of film and television image on the attraction of tourism destinations,promote the research of film and television tourism,and provide a certain reference basis for the decision-making of film and television tourism related management departments.

关 键 词：影视旅游 影视形象 旅游目的地吸引力 东极岛 

分 类 号：F592[经济管理—旅游管理]