“观看之道”:现代体育节事的旅游凝视及其效应--以越野e族阿拉善英雄会为例  

Modern Sports Festival and Its Effect Based on Tourism Gaze:Taking FB Festival in Alxa as an Example

作　　者：黄甜甜 王公为[1] HUANG Tiantian;WANG Gongwei(School of History and Tourism Culture,Inner Mongolia University,Hohhot 010070,Inner Mongolia,China)

机构地区：[1]内蒙古大学历史与旅游文化学院,内蒙古呼和浩特010070

出　　处：《山东体育科技》2022年第4期1-9,共9页Shandong Sports Science & Technology

基　　金：国家社科基金一般项目(18BGL148);内蒙古大学研究生精品课程建设项目(11200-121006)。

摘　　要：现代体育节事对传播节事品牌、塑造城市形象和推动地方经济的发展具有重要意义。基于旅游凝视理论,以越野e族阿拉善英雄会为例,运用UGC网络文本,探讨现代体育节事活动中游客的凝视过程及其对节事活动发展的影响。结果表明:(1)在阿拉善英雄会这个节事空间中,游客的凝视对象涵盖目的地凝视和游客间凝视。其中,目的地凝视包括实体景观、精神符号和基础设施与服务三类对象,游客间凝视包括深度参与者与一般参与者的相互凝视和人群凝视。(2)旅游凝视下,现代体育节事的发展动力源于精神符号构建的“推力”与实体景观再生产的“拉力”的相互叠加;基础设施与服务的供给滞后和深度参与者、一般参与者之间的矛盾从内外两方面阻碍着英雄会的发展;人群凝视是影响英雄会发展的动态力量。最后根据研究结论对英雄会未来发展提出可行性建议。Modern sports festival is of great significance for spreading festival brand,shaping city image and promoting the development of local economy.Based on the theory of tourism gaze,taking FB Festival in Alxa as an example and using UGC network text,the paper discusses the process of tourists'gaze and its influence on the development of modern sports festival.The results show that:(1)In the event space of FB festival in Alxa,the objects of tourists gaze include destination gaze and intra-tourist gaze.The objects of destination gaze include physcial landscapes,spirit symbols and infrastructure and services,and intra-tourist gaze include the mutual gaze of the highly involved participants and generally involved participants and crowd gaze.(2)From the perspective of tourism,the driving force of the development of modern sports festival comes from the superposition of the"push"of the construction of spiritual symbols and the"pull"of the reproduction of physical landscapes;The lag of infrastructure and service and the contradiction between highly involved participants and generally involved participants hinder the development of FB festival from both internal and external aspects.The crowd gaze is a dynamic force that influences the development of FB festival.Finally,according to the conclusion of the study,feasible suggestions are put forward for the future development of FB festival.

关 键 词：体育节事 节事旅游 体育旅游 旅游凝视 

分 类 号：G812.7[文化科学—体育学]