“拖钓”的舆论效应:一种政治传播策略的分析  

Effect of "Trolling" on Public Opinion:An Analysis of a Political Communication Strategy

作　　者：蔡文成[1] 牟琛 Cai Wencheng;Mu Chen

机构地区：[1]兰州大学马克思主义学院,甘肃兰州730000

出　　处：《传媒观察》2022年第8期13-22,共10页Media Observer

摘　　要：“拖钓”是当前网络空间中一种较为前沿的舆论干扰策略和政治传播策略,是误导信息、算法技术的集合体。拖钓一旦实施,不仅容易通过散播误导信息破坏网络舆论生态,影响受众认知倾向,达成特定政治目标;更容易通过“普及化”的大规模应用和“武器化”的意识形态宣传,影响国际和地区的安全态势。面对西方对华舆论攻势虚实交互的新局面,中国更应深刻认识到治理以拖钓为代表的新型误导信息传播模式的必要性和重要性。在治理过程中,中国既要寻求加强全球网络治理之策,制定网络空间国际规范,也要具备深度检测和反击拖钓行为的能力;既要提升公众认识水平,降低拖钓实施效果,也要做好国际传播工作,抵制拖钓负面影响。Trolling is a cutting-edge public opinion interference and political communication strategy in the current cyberspace. It is a collection of misleading information and algorithm technology. Once trolling is implemented,it is likely to spread misleading information,ruin the ecology of online public opinion,affect the audience’s cognitive tendencies,and achieve specific political goals. It’s all the more likely to hamper international and regional security by mass application and ideological propaganda,affecting international and regional security posture. In the face of the emerging public opinion attacks waged by the western countries,China should be aware of the necessity and importance of containing the dissemination of misleading information represented by trolling. In this process,China should not only seek to strengthen international governance of the cyberspace and formulate international norms,but also be able to detect and counteract trolling. It’s also important to raise public awareness,reduce the effect of trolling,and improve international communication to counteract the negative effects of trolling.

关 键 词：拖钓 武器化 算法推荐 误导信息 计算宣传 

分 类 号：G206[文化科学—传播学]