价格不确定下的稀土产品综合价格调整时机问题  

Comprehensive Price Adjustment Strategy Model of Rare Earth Products Considering“Visual Benefit”

作　　者：边璐[1] 刘朝晖 张江朋[1] 张璞[1] BIAN Lu;LIU Zhao-hui;ZHANG Jiang-peng;ZHANG Pu(School of Economics and Management,Inner Mongolia University of Science&Technology,Baotou 014010,China)

机构地区：[1]内蒙古科技大学经济与管理学院,内蒙古包头014010

出　　处：《系统工程》2022年第4期53-63,共11页Systems Engineering

基　　金：国家自然科学基金资助项目(71864028);内蒙古自然科学基金资助项目(2018MS07010);内蒙古自治区高等学校青年科技英才支持计划项目(NJYT22059)。

摘　　要：价格调整是企业应对市场环境变化的理性选择,但稀土企业下游厂商议价能力较强,导致稀土企业上游厂商的价格策略效果不佳。从稀土上游厂商积极管理视角出发,将长远发展的“眼光效益”引入模型,建立考虑两产品基于综合系统的最优价格策略调整时机模型。相对传统价格策略模型,从系统的角度考虑到协同力激发问题,引入稀土产品协调度参数以及调整策略的成本系数,与现实契合更高。基于理论模型,进行了数值求解、相关参数的敏感性分析,进而得到相关参数变化对策略实施上、下阈值的影响。Price adjustment is a rational choice for enterprises to cope with the changes of market environment,but the downstream manufacturers of rare earth enterprises have strong bargaining power,which makes the upstream manufacturers of rare earth enterprises lack their performance in price strategy.Firstly,from the perspective of active management,the“visual benefit”of long-term development is introduced into the model,and the optimal price strategy adjustment timing model considering two products based on integrated system is established.Then,from the system point of view,considering the synergy excitation problem,the model introduces the coordination degree parameter of rare earth products,and also considers the cost of adjustment strategy and introduces the cost coefficient.Finally,based on the theoretical model,the model is numerically solved and the sensitivity analysis of related parameters is carried out,and then the influence of the change of related parameters on the upper and lower thresholds of policy implementation is obtained.

关 键 词：稀土产品 “眼光效益” 稀土产品协调度 产品价格综合调整 阈值上、下限 

分 类 号：F420[经济管理—产业经济]