Study on the International Communication Strategy of Emei Wushu Culture in the Path of Building a World Important Tourism Destination  

作　　者：Gu Yunfei Xiao Wenwen 

机构地区：[1]Leshan Normal University,Leshan,China

出　　处：《US-China Education Review(B)》2022年第3期61-64,共4页美中教育评论（B）

基　　金：2021 Leshan Philosophy and Social Science Planning(Management)Project Name:Study on the English Translation of Emei Wushu Culture under Cross-cultural Communication(Project No.SKL2021D25).

摘　　要：After more than 2,000 years of development and inheritance,Emei Wushu,together with Shaolin and Wudang,are known as the three major Wushu schools in China and are considered the treasures of Chinese Wushu culture.This paper re-explores and researches how to accelerate the path of building a world important tourist destination.This paper discusses the international communication strategy of Emei Wushu culture to provide reference for Leshan City to better build a world important tourism destination.These strategies includes,first of all,transition from technical communication to cultural communication;secondly,translation problems in the dissemination of Emei Wushu culture;thirdly,accelerating the holding of Wushu events to enhance international influence;and finally,exploration of ways to enhance the cultural heritage of Emei Wushu and its international communication。

关 键 词：World Tourism Destination Emei Wushu culture communication strategy 

分 类 号：G85[文化科学—民族体育]