新冠肺炎疫情常态化防控中居民防疫制度遵从意愿的影响机制——基于恐惧诉求与威慑理论视角  

Research on Residents’ Compliance Intention to Pandemic Prevention Institutions in the Normalized Prevention and Control of COVID-19——Based on Fear Appeals and Deterrence Theory

作　　者：王璐瑶 刘晓君[1] 徐晓瑜[2] WANG Luyao;LIU Xiaojun;XU Xiaoyu(School of Manogement,Xi'an Uniersity of Archiecture and Technology,Xi'an 710055,China;School of Economies and Firance,Xi'an Jiaotong University,Xi'an 710061,China)

机构地区：[1]西安建筑科技大学管理学院,陕西西安710055 [2]西安交通大学经济与金融学院,陕西西安710061

出　　处：《中国软科学》2022年第7期58-69,共12页China Soft Science

基　　金：陕西省自然科学基础研究计划项目(2021JQ-519);陕西省社会科学基金项目(2121R010);陕西省教育厅年度科研计划项目(21JK0205);国家社会科学基金项目(19CGL066)。

摘　　要：新冠肺炎疫情是全球共同面临的重大突发公共卫生事件,随着国内疫情进入常态化防控阶段,外防输入的同时做好“人物同防”仍至关重要。基于恐惧诉求与威慑理论视角,运用SEM模型对常态化防控背景下居民防疫制度遵从意愿的影响因素和作用机制进行研究。研究发现:健康威胁相关的恐惧诉求因素和制裁威胁相关的威慑因素对居民防疫制度遵从意愿产生正向影响;自我效能和反应效能在威胁易感性和防疫制度遵从意愿之间起到完全中介作用;反应成本抑制了自我效能和反应效能与防疫制度遵从意愿间的正向关系,而制裁敏捷性促进了非正式制裁因素对防疫制度遵从意愿的积极作用。针对研究结论,从政府、企业和居民层面分别提出了常态化防控建议。The spread of COVID-19 is currently a global public health emergency. With the domestic epidemic entering the stage of normalized prevention and control, it is still important to achieve “prevention from both people and objects” while importing external defenses in the prevention and control of COVID-19. Based on the perspective of fear appeals and deterrence theory, this paper proposed a SEM model to investigate the influencing factors and mechanism of residents’ compliance intention to pandemic prevention institutions in the context of normalized prevention and control state. The results suggested that:(1) The factors of fear appeals for health threats and the factors of deterrence for sanctions threats can positively affect residents’ compliance intention;(2) Self-efficacy and response efficacy fully mediate between threat susceptibility and compliance intention;(3) Response cost inhibit the positive relationship both self-efficacy and response efficacy with compliance intention, while sanction celerity promotes the positive relationship between informal sanction factors and compliance intention. In the end, normalized prevention and control suggestions are discussed from the perspective of government, enterprises and residents.

关 键 词：新冠肺炎 防疫制度 恐惧诉求 威慑理论 遵从意愿 

分 类 号：C912.68[经济管理]