信息分享模式对制造商低碳策略选择影响  

The Effect of Information Sharing Model on Manufacturer’s Low-carbon Strategy Selection

作　　者：王述 刘盾[1] 聂佳佳[1] WANG Shu;LIU Dun;NIE Jiajia(School of Economics and Management,Southwest Jiaotong University,Chengdu,Sichuan 610031,China)

机构地区：[1]西南交通大学经济管理学院,四川成都610031

出　　处：《工业工程与管理》2022年第3期84-94,共11页Industrial Engineering and Management

基　　金：国家自然基金(61876157,71571148,71672153)。

摘　　要：研究了零售商不同信息分享模式(不分享:NI,分享:I)对制造商生产决策(只生产普通产品:N,同时生产普通产品和低碳产品:L)的影响,建立了4种策略组合(NI-N、NI-L、I-N、I-L)的供应链模型,分析了供应链各成员的最优决策,并考察了各策略下消费者剩余和社会福利。研究发现:生产单位低碳产品增加成本较小时,无论零售商信息分享与否,制造商都会生产低碳产品;无论消费者对低碳产品偏好度如何,零售商都有动机分享其私有需求信息,且随着消费者对低碳产品偏好度减小,零售商愿意分享需求信息的概率逐渐增加;博弈均衡策略受到普通产品生产成本、生产单位低碳产品增加成本和消费者异质性3种参数共同影响,且随着普通产品生产成本和生产单位低碳产品增加成本分别增加和减小时,博弈均衡为NI-L的策略会逐渐转移为I-L策略;当市场不确定性需求增加时,消费者剩余和社会福利也随之增加。This paper considered the effects of retailer’s different information sharing patterns(not sharing:NI,sharing:I)on the choices of production strategy(only producing ordinary products:N,producing both ordinary products and low-carbon products:L)by one manufacturer.Four supply chain models were developed with different strategy combinations(i.e.,NI-N,NI-L,I-N,I-L),and the optimal decision of each member of the supply chain was analyzed.The consumer surplus and social welfare under each strategy were investigated.The results show that:If the cost of producing a unit of low-carbon products is low,one manufacturer will produce low-carbon products whether or not one retailer shares information.Regardless of consumers’ preference for low-carbon products,the retailer has the incentive to share his/her private demand information,and the probability that the retailer will to share demand information increases as consumers’ preference for low-carbon products decreases.The game equilibrium strategy is influenced by three parameters:the production cost of ordinary products,the unit increases the cost of low-carbon products and consumers heterogeneity.Moreover,as the increasing of production cost of ordinary products,and as the decreasing of the per unit increases the cost of low-carbon products,the game equilibrium gradually shifts from strategy NI-L to I-L.When the market uncertainty demand increases,consumer surplus and social welfare increase accordingly.

关 键 词：信息分享 生产策略 普通产品 低碳产品 

分 类 号：F224.32[经济管理—国民经济]