基于“互联网+”的农产品运销体系重构  

Reconstruction of Agricultural Product Transportation and Marketing System Based on“Internet plus”

作　　者：曹娜 CAO Na(School of Finance and Trade,Zhengzhou Business University,Zhengzhou 451200,China)

机构地区：[1]郑州商学院金融与贸易学院,河南郑州451200

出　　处：《广东石油化工学院学报》2022年第4期90-94,共5页Journal of Guangdong University of Petrochemical Technology

基　　金：河南省高校人文社会科学研究一般项目(2022-ZZJH-245)。

摘　　要：“互联网+”背景下,农产品运销体系中参与主体变得复杂。同时受“互联网+”的影响,农产品运销的原有体系受到冲击。因此,需要对农产品运销体系进行重构。重构后农产品运销体系涵盖核心组织、关键组织、政府机构和支持组织四大主体,能有效提高运销效率。同时发现,政府政策和外部环境不完善、互联网思维意识淡薄、组织间和谐共生和协同效应不明显成了重构后的农产品运销体系发展的主要障碍。未来需要构建良好的农产品运销体系的生存环境,培养农民的互联网意识,重视各参与主体的作用,搭建良好电商平台,发挥运销体系中农产品的品牌效应。Under the background of"Internet plus",the participants in agricultural product marketing system become more complicated,and the original system of agricultural products transportation is affected by the influence of"Internet plus".Therefore,the agricultural products marketing system needs to be reconstructed.After reconstruction,the system includes four main bodies,namely,core organization,key organization,government organization and supporting organization,which can improve the efficiency.At the same time,it is found that the imperfections of government policies and external environment,the weak awareness of Internet thinking,and the unclear harmonious symbiosis and synergy among organizations have become the main obstacles in the transportation and marketing system of agricultural products.In the future,it is necessary to build a good living environment for agricultural products transportation and marketing system,cultivate farmers'Internet awareness,pay attention to the role of various participants,build a good e-commerce platform,and play the brand effect of agricultural products in the transportation and marketing system.

关 键 词：“互联网+” 农产品 运销体系 重构 

分 类 号：F713[经济管理—产业经济]