“一带一路”倡议背景下饲料企业外贸营销策略研究  

Research on foreign trade marketing strategy of feed enterprises under the background of “the Belt and Road”

作　　者：安芝丹[1] AN Zhidan(Wuxi Vocational Institute of Arts&Technology,Yixing,Jiangsu Province 214206,China)

机构地区：[1]无锡工艺职业技术学院,江苏宜兴214206

出　　处：《中国饲料》2022年第14期143-146,共4页China Feed

摘　　要：“一带一路”倡议背景下,我国外贸经济蓬勃发展。但饲料企业的对外贸易还处于探索阶段,这不仅制约了国内饲料企业市场竞争力的稳步提高,同时也影响了饲料企业的转型升级。因此,饲料企业要充分优化自身的风险控制能力和外贸营销模式,重视政策性金融、人才培养计划等实践策略的重要作用,以此来不断提高饲料企业的核心优势和海外竞争力。Under the background of the“the Belt and Road”,China’s foreign trade economy has achieved good development.However,the foreign trade of feed enterprises is still in the exploratory stage,which not only restricts the improvement of the market competitiveness of domestic feed enterprises,but also easily affects the transformation and upgrading of feed enterprises.Therefore,feed enterprises should fully optimize their own risk control ability and foreign trade marketing mode,and pay attention to the important role of practical strategies such as policy finance and talent training plan,so as to continuously improve the core advantages and overseas competitiveness of feed enterprises.

关 键 词：“一带一路” 饲料企业 竞争力 外贸营销 

分 类 号：F3[经济管理—产业经济]