基于旅游商品市场视角的地理标志农产品营销策略探析  

Analysis on the Marketing Strategy of Geographical Indication Agricultural Products Based on the Perspective of Tourism Commodity Market

作　　者：杨贵娟[1] YANG Gui-juan(Yangzhou Vocational University,Yangzhou,Jiangsu 225009)

机构地区：[1]扬州职业大学,江苏扬州225009

出　　处：《江苏商论》2022年第9期6-8,16,共4页Jiangsu Commercial Forum

摘　　要：地理标志与旅游市场、地理标志农产品与旅游商品之间有着天然的联系。基于旅游商品市场视角的地理标志农产品营销的基本思路,是将地理标志农产品与当地的旅游商品市场高度融合,提升旅游购物意愿与支出水平,提高旅游经济效益;以旅游市场为重点,提高地理标志的知名度与美誉度,扩大影响力,带动地方经济发展。There is a natural connection between geographical indications and tourism markets,agricultural products with geographical indications and tourism commodities.The basic idea of GI agricultural products marketing based on the perspective of tourism commodity market is to highly integrate GI agricultural products with the local tourism commodity market,improve tourism shopping willingness and expenditure level,and improve tourism economic benefits;focus on the tourism market,improve GI agricultural products The popularity and reputation of the company will expand its influence and drive local economic development.

关 键 词：旅游商品 地理标志 农产品 营销策略 

分 类 号：F304.3[经济管理—产业经济]