从“深圳速度”“深圳质量”到“深圳设计”——关于深圳文化创意产业发展的几点思考  

From“Shenzhen Speed”and“Shenzhen Quality”to“Shenzhen Design”——Thoughts on the Development of Shenzhen’s Cultural and Creative Industries

作　　者：李小甘 LI Xiaogan

机构地区：[1]深圳市文化创意与设计联合会,广东深圳518000

出　　处：《深圳社会科学》2022年第5期144-151,共8页Social Sciences in Shenzhen

摘　　要：“深圳设计”是新时代深圳魅力、动力、活力和创新力迸发的生动体现,也是深圳从快速发展、质量提升到迈入创新引领新阶段的显著标志。以“深圳设计”为标识的深圳文化创意产业如何持续领跑,在新征程上跑出“加速度”?本文结合深圳设计的发展历程,深度分析了“深圳设计”如何逐步成为继“深圳速度”“深圳质量”后又一新的城市品牌,如何成为推动深圳产业转型升级的强大驱动力和赋能经济高质量发展的新引擎。本文对新时代“深圳设计”如何更上一层楼进行了深刻的思考,从打造设计人才荟萃“新高地”、打出精准有力的政策“组合拳”、营造激发文化创意的“强磁场”、开拓品牌化发展“新路径”、形成设计产业集群“新势力”、缔造引领未来生活“新趋势”等六个方面进行了剖析与展望。重点对“深圳设计”如何提升国际化水平提出可行性建议,包括谋长远,探索建设世界一流“设计之都”的新路径;重品牌,完善国际知名设计“奖、展、节、周、月”全链条;广交流,着力推动“深圳设计走出去,世界设计走进来”;敢担当,推动“深圳设计”参与重大项目主动服务全国;打基石,培育国际视野的创意市民,为文创产业发展注入活力,通过种种努力与探索,推动深圳设计在全球更具“能见度”和知名度。“Shenzhen Design”is a vivid manifestation of Shenzhen’s charm,power,vitality and innovation in the new era,and it is also a significant symbol of Shenzhen’s rapid development and quality improvement to entering a new stage of innovation and leadership.How can Shenzhen’s cultural and creative industry continue to lead the way with Shenzhen design as a logo to accelerate on the new journey?The article written by Li Xiaogan who is the president of Shenzhen Federation of Cultural Creativity and Design,combined with the development process of Shenzhen Design,deeply analyzed how Shenzhen design gradually come true.How does a new city brand after“Shenzhen Speed”and“Shenzhen Quality”become a powerful driving force for Shenzhen’s industrial upgrading and a new engine for high-quality economic development?The article deeply pondered how Shenzhen design can be taken to a higher level,from creating a“new highland”for the gathering of design talents,making precise and powerful policy“combination punches”,creating a“strong magnetic field”that stimulates cultural creativity.The six aspects of opening up the new paths of brand development,forming the new force of the design industry cluster,and creating the new trend to lead the future life were analyzed and prospected.At the same time,the article focuses on putting forward suggestions on how to improve the international level of Shenzhen design,including taking a long-term view,exploring a new path to build a world-class“design capital”focusing on branding,and improving internationally renowned design awards and exhibitions and extensive exchanges focusing on promoting“Shenzhen design goes out,world design comes in”.It is necessary to promote Shenzhen design to participate in major projects and actively serve the whole country and lay the foundation stone and cultivate creativity with an international perspective.Besides,It is necessary to inject vitality into the development of cultural and creative industries,and promote Shenzhen design

关 键 词：深圳速度 深圳质量 深圳设计 文化创意 城市品牌 

分 类 号：F114[经济管理—国际贸易]