提升农产品供应链利益相关者协调度的数字化技术采纳研究  

Research on Digital Technology Adoption to Improve the Coordination of Stakeholders in Agricultural Product Supply Chain

作　　者：卢艺芬[1] LU Yi-fen(Department of Economics and Management,Zhangzhou Institute of Technology,Zhangzhou Fujian 363000,China)

机构地区：[1]漳州职业技术学院经济管理学院,福建漳州363000

出　　处：《南昌航空大学学报（自然科学版）》2022年第2期51-57,共7页Journal of Nanchang Hangkong University(Natural Sciences)

基　　金：福建省中青年教师教育科研项目(JAT201271);福建省十四五规划项目(FJJKGZ21-053);漳州职业技术学院课题(zzy2021B104)。

摘　　要：农业数字化技术的应用有效提升了农产品供应链效率,促进了供应链柔性与敏捷性,从而快速响应市场。以物联网技术为数字化技术切入点,运用交易成本理论构建农产品共享契约模型,在二级收益共享契约模式下研究农产品供应链利益相关者协调度,分析参与主体采纳数字化改革的意愿和影响数字化技术采纳的主要因素。结果表明:在农产品供应链中,参与者分散决策导致供应链绩效下降,参与者个体利益与集体利益存在背离;物联网等数字化技术在农产品应用中存在成本高、效能低问题,降低参与者使用意愿。并以福建省漳州市荔枝、蜜柚、红薯等特色农产品进行算例分析,论证成本和效能对技术采纳的影响。在此基础上,提出相应的政策与建议,为数字化技术的推广和农业数字化转型提供有力支撑。The application of agricultural digital technology can improve the efficiency of agricultural product supply chain,promote the flexibility and agility of the supply chain,Leading to quick market response respond to the market quickly.Based on the Internet of Things(Iot)technology and transaction cost theory,this paper constructs the contract model of agricultural products sharing,and studies the coordination degree of stakeholders in agricultural products supply chain under the two-level revenue sharing contract model.This paper also analyzes the willingness of the participants to adopt the digital reform and the main factors influencing the adoption of digital technology.The results show that in the agricultural product supply chain,the decentralized decision-making of participants results in the decrease of supply chain performance and the deviation of individual and collective interests of participants The application of digital technology such as Internet of Things(Iot)in agricultural products has the problems of high cost and low efficiency,which reduces the participants’willingness to use.A case study of Litchi,honey Pomelo,sweet potato and other special agricultural products in Zhangzhou,Fujian Province was conducted to demonstrate the impact of cost and efficiency on technology adoption.On this basis,relative policies and suggestions are put forward to provide strong support for the popularization of digital technology and the transformation of agricultural digitization.

关 键 词：农产品供应链 物联网 利益共享契约 协调度 

分 类 号：F406[经济管理—产业经济]