传播要素视角下的新媒体时代档案宣传工作  

Research on Archives Publicity Work in New Media Era from the Perspective of Communication Elements

作　　者：胡吉明[1] 杨泽贤 尹书仪 Hu Jiming;Yang Zexian;Yin Shuyi(School of Information Management of Wuhan University,Wuhan,Hubei 430072)

机构地区：[1]武汉大学信息管理学院,湖北武汉430072

出　　处：《档案与建设》2022年第8期6-10,共5页Archives & Construction

摘　　要：分析新媒体时代档案宣传工作计划的内容结构特征,有助于完善与优化档案宣传平台建设,增强社会档案意识,释放档案潜能。文章从传播要素视角出发,构建档案宣传工作计划的内容要素框架和信息传播层级,基于此对档案宣传工作计划文本内容进行编码和归纳分析,并针对现存不足提出对策建议,以期为提高新媒体环境下的档案宣传工作质量提供思路和参考。Analyzing the content and structure characteristics of the archives publicity work plan in the new media era will help to improve the development of the archives publicity platform,enhance the social archives awareness,and release the potential of archives.From the perspective of communication elements,this paper constructs the content element framework and information dissemination level of the work plan of archives publicity.Based on this,it codes and summarizes the textual content of the archival publicity plan and proposes countermeasures for the existing shortcomings,in order to provide ideas and references for improving the quality of archival publicity work in the new media environment.

关 键 词：档案宣传 工作计划内容 新媒体时代 内容分析 

分 类 号：G271[文化科学—档案学]