Research on Homestay Construction in Huanglongxian Tea Culture Village from the Perspective of Culture and Tourism Integration  

作　　者：LIU Yatong LIU Fanxin YU Ziping 

机构地区：[1]Nanjing Xiaozhuang University,Nanjing,Jiangsu 211171,China [2]Jiangsu Vocational College of Agriculture and Forestry,Jurong,Jiangsu 212400,China [3]University of the Cordilleras,Baguio,Benguet 2600,Philippines

出　　处：《Journal of Landscape Research》2022年第4期69-71,76,共4页景观研究（英文版）

基　　金：Sponsored by National Social Science Fund of China General Project “Spatial Disequilibrium and Influencing Mechanism of Total Factor Productivity of Tourism in China from the Perspective of Technological Heterogeneity”(20BJY201)。

摘　　要：Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.

关 键 词：Culture and tourism integration Homestay Tea culture Huanglongxian 

分 类 号：TU268[建筑科学—建筑设计及理论]