基于美团外卖商家选择的一种群体决策方法  

A Group Decision Making Method Based on Meituan Takeaway Shop Selection

作　　者：彭亚楠 刘芳[2] PENG Ya-nan;LIU Fang(School of Tourism&Cultural Industry,Sichuan Tourism University,Chengdu 610100,China;College of Mathematics and Information Science,Guangxi University,Nanning 530004,China)

机构地区：[1]四川旅游学院旅游文化产业学院,四川成都610100 [2]广西大学数学与信息科学学院,广西南宁530004

出　　处：《运筹与管理》2022年第8期116-121,共6页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(71871072;71571054);广西自然科学基金(2016GXNSFFA380004);四川旅游学院校级科研项目(2020SCTU60)。

摘　　要：随着人们生活节奏的不断加快,外卖成为人们生活中不可或缺的一部分。美团外卖作为O2O外卖平台的一个引领者,被大家普遍认可并得到广泛使用。在生活中,我们经常会为这样的问题而纠结:有几家同类型的店铺,似乎差异不大且都未消费过,该选哪家订外卖呢?首先,本文基于问卷调查的结果,确定了指标因素并计算出其权重。其次,给出构建区间互反判断矩阵的方法,从而建立了一个多准则群体决策模型。最后,通过实例分析了方法的适用性。With the increasing pace of people’s life,take-away has become an indispensable part of people’s life.The Meituan take-away platform has become the dominator of O2O take-away platforms that has been widely accepted and used by the majority of people.In a real life,we are often confused by such kind of problems:there are several nearly identical restaurants,and we have never been there before.Which one should I choose to order the meal?Firstly,based on the results of the survey,the index factors are determined and their weights are calculated.Secondly,a multi-criteria group decision model is established by giving the method of constructing an interval multiplicative reciprocal matrix for solving this problem.Finally,a case is studied to illustrate the applicability of the proposed method.

关 键 词：层次分析法 群体决策 稳定系数法 WCR-IOWGA算子 

分 类 号：O221[理学—运筹学与控制论] O159[理学—数学]