前景理论新悖论的消解  

Eliminating of New Paradoxes of Prospect Theory

作　　者：张国锋[1] 杜虎兵[1] ZHANG Guo-feng;DU Hu-bin(Institute of Behavior Computing,Xi’an Technological University,Xi’an 710021,China)

机构地区：[1]西安工业大学行为计算研究所,陕西西安710021

出　　处：《运筹与管理》2022年第8期143-149,共7页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(51975448);西安工业大学博士启动基金资助项目(204-000120)。

摘　　要：为消解前景理论被发现的11个新悖论,首先,将情绪引入它的价值与权重函数,以获取其情绪函数;继而,基于多策略决策思想,建立操作规则集;并设计双重拟合原则代替传统(单重)拟合原则,从而完成对原模型的系统化改进。运用所改进后的模型,不仅实现前景理论典型选择问题的拟合,更对其新悖论进行了消解,从而验证了所改进后模型的合理性和优越性。The 11 discovered new paradoxes are eliminated of Prospect Theory.First,emotion is introduced into its value and weight functions to get their emotional functions.Then,based on the idea of multi strategy decision,an operational rule set is established.Afterwards,a dual fitting principle is designed to replace the traditional(single)fitting principle.Therefore,the systematic improvement of the original model is completed.By the improvements,not only are the classic choice problems of Prospect Theory fitted,but also these new paradoxes are resolved.These works have verified the rationality and superiority of the improved model.

关 键 词：前景理论 悖论消解 情绪 风险决策 

分 类 号：C934[经济管理—管理学]