潍坊市农村电子商务的发展问题及对策研究  

Study on the Development Problems and Countermeasures of Rural E-commerce in Weifang

作　　者：刘迪迪 邱新泉[1] 许明[2] Liu Didi;Qiu Xinquan;Xu Ming(School of Information Engineering,Weifang Vocational College,Weifang,Shandong 262737;School of Business Management,Weifang Vocational College,Weifang,Shandong 262737)

机构地区：[1]潍坊职业学院信息工程学院,山东潍坊262737 [2]潍坊职业学院经营管理学院,山东潍坊262737

出　　处：《鹿城学刊》2022年第2期94-96,共3页Journal of Lucheng

摘　　要：潍坊是农业大市,近些年农业发展取得了一定的成就。农村电商发展迅猛,但是潍坊市农村电子商务的发展存在电商专业人才匮乏、品牌建设落后、淘宝村和淘宝镇数量较少等问题,需进一步加强基础设施建设、完善电商专业人才引进和培养体系、树立品牌运营理念、加强宣传推广、鼓励支持各类电商村镇的建设,以助力农村电商的发展。Weifang is a large agricultural city and has made certain achievements in agricultural development in recent years,but there are problems in the development of rural e-commerce in Weifang such as lack of e-commerce professionals,backward brand building and a small number of Taobao villages and Taobao towns,etc.It is necessary to further strengthen infrastructure construction,build a system for training and introducing e-commerce professionals,establish the concept of brand operation,strengthen publicity and promotion,and encourage and support the various types of e-commerce villages and towns To help the development of rural e-commerce.

关 键 词：潍坊市 电子商务 淘宝村 农村电商 

分 类 号：F724.6[经济管理—产业经济] F327