烟台地区主要水果产业竞争力及影响因素分析  

Industrial Competitiveness and Its Influencing Factors of Major Fruits in Yantai

作　　者：何书朋 赵羡文 崔友川 崔晓燕[1] 于喜涛[1] 王承国[1] HE Shupeng;ZHAO Xianwen;CUI Youchuan;CUI Xiaoyan;YU Xitao;WANG Chengguo(Yantai Institute of China Agricultural University,Yantai 264670 Shandong,China)

机构地区：[1]中国农业大学烟台研究院,山东烟台264670

出　　处：《农学学报》2022年第7期94-100,共7页Journal of Agriculture

基　　金：中国农业大学URP项目“烟台地区主要水果产业竞争力及影响因素分析”(U2021058)。

摘　　要：为促进山东烟台地区主要水果产业的进一步发展,基于《烟台统计年鉴》《山东统计年鉴》,运用EXCEL、SPSS软件,采用熵权法、TOPSIS方法,分析了烟台地区主要水果(苹果、梨、葡萄、樱桃)产业的竞争力指标和影响因素。结果表明:烟台地区主要水果产业竞争力在时间层面上整体较弱,但平均竞争力呈现逐年上升趋势;4种主要水果产业的竞争力虽有差距但逐年减少;2015-2019年水果产业竞争力主要影响因素的排名基本相同,其中品牌价值与品牌价值增长率始终排名前2位,指标间差距百分率与竞争力贴进度正相关性较大。建议合理规划产业布局,推进产品深加工,加大科研投入,完善冷链物流等,以期促进烟台地区水果产业的发展与壮大。In order to promote the further development of the industry of major fruits in Yantai of Shandong Province,based on Yantai Statistical Yearbook and Shandong Statistical Yearbook,we adopted EXCEL and SPSS software,and entropy weight method and TOPSIS method,to analyze the industrial competitiveness indexes and their influencing factors of the major fruits(apple,pear,grape and cherry)in Yantai.The results showed that the industrial competitiveness of the major fruits in Yantai was overall weak at the time level,but the average competitiveness presented a rising trend year by year;the industrial competitiveness of the four major fruits had a gap among them but the gap was narrowing year by year.The ranking of the main influencing factors of the competitiveness of the fruit industry from 2015 to 2019 was basically the same,among them,brand value and brand value growth rate were always ranked as the top two.The percentage difference between the indexes was positively correlated with the close degree of the competitiveness.It is recommended to reasonably plan the industrial layout,promote deep processing of products,increase investment in scientific research and improve cold-chain logistics,in order to promote the development of the fruit industry in Yantai.

关 键 词：烟台地区 水果产业 竞争力 熵权TOPSIS模型 

分 类 号：S661.1[农业科学—果树学]