“长江文化浙江段”的文化内涵与文化标识建设研究  

On the Cultural Connotation and Cultural Identity Construction of the Zhejiang Section of the Yangtze River Culture

作　　者：高飞[1] GAO Fei(School of Business Administration,Tourism College of Zhejiang,Hangzhou 311231,China)

机构地区：[1]浙江旅游职业学院工商管理学院,浙江杭州311231

出　　处：《浙江海洋大学学报（人文科学版）》2022年第4期37-43,共7页Journal of Zhejiang Ocean University(Humanities Sciences)

基　　金：杭州市社会科学界联合会立项资助课题“文化基因解码视域下长江国家文化公园杭州段文化解析与建设路径研究”(编号:2022HZSL008)。

摘　　要：长江文化是中华民族的标志性象征和中华文明的代表性符号。浙江是长江文化的发祥地之一,是长江文化吴越亚文化的核心区域。浙江的人文历史、区位交通、资源禀赋孕育出长江文化浙江段经世致用的思想特征、农商并重的经济特征、开放包容的社会特征和闲适潇洒的百姓生活特征,留下了稻作文明、丝瓷酒茶产业文化、中医药饮食文化、笔墨及印刷文化等具有区域代表性和领先地位的文化遗产。融入长江经济带,建设长江文化标识,是浙江打造新时代文化高地和高质量发展建设共同富裕示范区的重要载体。通过优化空间布局、挖掘时代价值、探索多元表达、推进文旅融合,将长江文化建设成为具有浙江辨识度和文化旅游产业综合带动效应的国家级文化标识。The Yangtze River culture is both the representative symbol of the Chinese nation and an iconic symbol of Chinese civilization. Zhejiang is not only one of the birthplaces of Yangtze River culture but also the core area of the Wuyue subculture of Yangtze River culture. Zhejiang’s art history, location, transportation, and resource endowments have given to the ideological characteristics of humanistic pragmatism of the Zhejiang Section of the Yangtze River Culture, the economic characteristics of the equal importance of both agriculture and business, social characteristics of both openness and tolerance and leisurely and graceful characteristics in common people’s life, thus resulting in the cultural heritage characterized by the regional representativeness and leading position, such as rice farming civilization, industry culture of silk, porcelain, wine and tea, traditional Chinese medicine and diet culture, calligraphy and printing culture and so on. It is an inevitable course for Zhejiang to build a cultural highland in the new era and a common prosperity demonstration zone with high-quality development by both integrating into the Yangtze River Economic Belt and building the Yangtze River cultural identity. By optimizing the spatial layout, exploiting the value of the times, exploring multiple expressions, and promoting the integration of culture and tourism, the Yangtze River culture is to be developed into a national cultural identity with the recognizable mark of Zhejiang and the comprehensive driving effect of the cultural and tourism industry.

关 键 词：长江文化 长江文化浙江段 文化内涵 文化标识 

分 类 号：G127[文化科学]